Today, Ken Courtright talks about strategy, which is the last topic of the Profound series. Inspired by the book called Strategy, he talks about the importance of leveraging your greatest asset in your weakest moments. He touches on identifying areas of weakness and reveals how companies and even teams have assets that they can use to combat difficulties.
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This is the show where I drop little nuggets here and there and hopefully, some can help you grow your business. This is episode 131 and it’s called Profound #3. I’m doing a small series on some profound statements or thoughts that we could dwell on, think on and hopefully act on. This one is about strategy. A gentleman that I highly respect, Mr. Ron Fossum, he’s recommended many books to me over the years, but one he recommended that I read is called Strategy. I can’t remember the author, but I read something that was incredibly profound, at least to me. It says, “Strategy is the act of leveraging your greatest asset against the point of most weakness.”Use your biggest asset against your weakest area. Click To Tweet
Strategy at any given moment, whether it’s on the battlefield, in business and sport, is about leveraging your greatest asset against the point of most weakness. You could say in basketball if you had someone on your team that was 6’11” and they had someone on their team that was 5’2”, you might have the 6’11” person guard the 5’2”. You might win the game on that alone because your greatest asset was put against their point of most weakness. In business, we see many people and many companies that are pushing with an asset that is by far not their greatest asset. Some companies, their greatest asset is their cash in the bank. Some companies, their greatest asset is their salespeople. Some companies, their greatest assets are their department, their customer service division, the creative engine or their board of directors. Whatever it is, everybody knows the point of your company’s greatest asset.
Are you putting that greatest asset and pushing it against your current situation’s point of most weakness? Where are they the weakest? They weakened a lot of areas, so here’s the key. The reason it’s worded the most weakness, meaning a lot of times you’ll go into a business situation. The three areas of weakness that you’re pressing into are the market that you’re going into. Which one is the weakest? You’re going to use your biggest asset against the area that is the weakest. I’d like you to dwell on that, think about that and try that. I hope that helps. Take care.