What is HARO, and what does it stand for? Today, Ken Courtright has reached the last nugget of the Profound series, and he wants to fill it up by showing us the advantages of using HARO or help a reporter out. Here he talks about how newspapers and physical print have been taken over by digital print. He also talks about how the app comes in the picture, helping writers or journalists showcase their work to a global audience.
Listen to the podcast here:
This show is where I run around living life, listening to people getting impacted by any growth nugget from any expert. If I notice they’re moved and possibly even have already put something into action, I take notes and I bring them home and make shows out of them. I am in the middle of a ten-part series. I believe this is nugget 7 or 8 of a 10-part series titled Profound. What I’m doing is I’m dropping nuggets that are incredibly profound in and of themselves and that can also lead to further bigger business. I reviewed some of the first few I’ve done and I think this is going to be an incredible series. I also think this is potentially a book. This one is subtitled HARO. In previous episodes in this series, I’ve talked about how profound was it when I wrote my first book. How profound was it when I began sponsoring events? This one is about how profound is HARO, which stands for Help A Reporter Out.We live in a world where newspapers, the physical paper aspect of it, are fading away. Click To Tweet
It’s HelpAReporter.com and it’s either free or maybe $9 a month, something like that. We live in a world where the physical paper aspect of newspapers is fading away. They’re getting replaced by digital papers. Digital paper is an oxymoron because there’s no paper. There’s no limit to how many pages can be published with a digital newspaper. When newspapers began realizing they could add a dot-com like TheWallStreetJournal.com, they’ve also realized that they could expand the categories and they began as a company. All magazines and all newspapers began a rule putting more pressure on the editors and writers to do more stories because more equals more eyeballs.
The backlash of this, there was a cool app or a tool created called HARO. These editors and these publishers can now jump on HARO, it’s a public forum and they can say to the whole world, “We need 750 words on how to knit a blanket in 72 hours. Go.” It sends it to the world and anybody that has ever knitted a blanket can reply and write 750 words and you never know, you might get picked up and published in The Wall Street Journal. If you want to see this in action, go to IncomeStore.com, click media, go to the oldest entries and you’ll see that. We’re published all the time in newspapers, magazines and on the TV and getting interviewed on radio and stuff.
In the early days, we started with HARO. Why? Because I had no idea how to go get publicity. We hit the Inc. 5000 list and I’m breaking through. I’m all excited. I’m like, “What do I do?” Everybody’s like, “You can hire a PR. Why don’t you just write for HARO?” I’m like, “HARO, what the heck is that?” The long and short of it is this. I went into HARO and I had some help. An intern helped me and we picked out some categories I thought I was an expert in. I began responding to all the requests that were coming in every day looking for people to write content in the categories that I definitely had knowledge in.
If you respond fast and you do a good job, they can look you up if you have a Facebook profile, a LinkedIn profile, a Twitter account or maybe something like you look like a real human being. If you even have a business website that you can put in your signature and they can check out your website, then lo and behold, you might get published in magazine after magazine without a PR agent. If you do it enough, it can take off and truly, the good press can take you to the promised land. How can you get the free press out there? Jump on HARO. I hope this helps. Take care.