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The 2 Big Threes
This would definitely be a podcast that would work and be apropos in 1930. This one will definitely be fine. A couple of good lessons will work a couple hundred years from now when my great, great, great, great grandkids read this blog. I’m going to call this one The 2 Big Threes. I would say that these two lessons, things that I’ve done for close to twenty years are in part greatly responsible for our hyper growth this past couple of decades. Anybody reading this can apply these and find somewhat value here. What are the two big threes in my life in how I set up my week, say on a Sunday night or a Monday morning before the phone rings? It goes like this.
Put the big rocks in first. Click To TweetNumber one, what three things must get done? If the house gets hit by a tornado, what three things at work do I absolutely have to get done? What are other people counting on me to complete come heck or high water? I’ve got to get those three things done. If I’m a big boy, I like to get them done by Monday, Tuesday. As the phrase goes, “Welcome to life on planet Earth,” I do often find myself Thursday, Friday having gotten none of them done. It makes for a very painful Thursday or Friday. Get the old phrase, “Put the big rocks in first.” Lift up your pillow, get them done.
Number two, what three things give you the best returns? What three areas truly need your time? For entrepreneur startups, you don’t know this answer. You’ve got things like sales, marketing, customer service, product development, accounting, research and development, and networking. In the first year, year and a half, you have to do everything. It’s pretty much just you. When you have a company with 100, 500, 1,000, 10,000 employees, things change drastically. It’s fair to say they change quarterly. One thing that you want to evaluate, even if you dig into Michael Gerber’s E-Myth and you’re literally trying to set that smaller company up to be scalable, and replicable, even when it’s just you, there are always going to be two to three areas or things that provide you the best returns on your time.
I’d like you to give some thought. Is it sales? Does that give you the best return? Is it marketing? Is it keeping your phone ringing? Is it customer service? Getting referrals? Is it product development? What’s the next product? Where is your time best spent? Once you figure out the big three, you want to spend 80% of your time in the big three and you can’t let people sidetrack you. What three things must get done? What three areas net you the best return that should get 80% of your time?
Set the company to be scalable and replicatable even if it’s just you. Click To TweetWhat you want to do is write them down because the phrase goes, “If it’s not in writing, you’re afraid of it.” What three things must get written down? You simply commit to them and you have a dogged determination until they’re done, and that sets your weekend. That finishes your week. I hope this helps. Take care.
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