In this day and age, almost everyone on earth is looking at their smartphones and gadgets. For business, this means it is time to maximize your online presence for people to actually see your product. How can you do that if there is so much competition going on? Ken lays down six ideas that you might want to consider implementing if you are building your online presence. Learn some great tips that could propel your business growth towards success.
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This one is definitely apropos for growing businesses. I’m going to start with a little bit of a quote from a book from 1970 called Future Shock, “Learn, unlearn and relearn.” It is one of the major themes that the author had in that book. Experts are telling us that everything we are learning whether at school or in business, we are going to have to see and absorb and accept that 40% of it is going to be completely useless in less than ten years. I’ve quoted a couple of times that Bill Gates was found a year or two ago stating that in the last seven years there’s been more patents and inventions than in the history of the world.
We are in very fast changing times. From Internet Trends magazine in 2015 in June, 34% of screen time by US adults has shifted from TV to phone and tablet. July of 2017, it is now over 50% screen time phone and tablet, yet big business, Fortune 500, still has 85% of all advertising revenue on television. Are you doing the same thing? Exactly how are you getting onto people’s phones and tablets? If your company is not currently putting its message on smartphones and tablets, I have six ideas that you might want to consider implementing.
Learn. Unlearn. Relearn. Click To Tweet
Number one, please make sure that every email you put out is mobile ready. Test it on your own phone. Number two, can you make it very easy to shop and get directions on your phone? You might think your website shows up well on a phone for directions and shopping. Have you tested it yourself? Number three, do you provide quick text signups and surveys at almost every turn of your website? When people buy something, do you have a quick survey or a tech signup? Number four, do you do text blasting? Do you have any kind of registration form where you’ve asked for permission where you can send out a text, once a day, once a week, once a month? Number five, do you use trip wires to get people’s cell phones? As I’ve stated on a few podcasts, a trip wire is something that people trip over and they will physically fall over it on to their face because they’re so aggressively reaching for something on the shelf.
Let’s say you’ve got an incredible audio book that you are currently selling, this whole audio kit, for say $99 and you’ve been selling it may be a year. It’s been on your website. Why not go a month and tell the world that if they give you their cell phone, you’ll give them this audio kit for free for 30 days? Now you’ve got value and you’ve got urgency with scarcity. They’re going to trip over getting your book for free and give you their cell phone. Number six. Do you ask for reviews on the run? Once people buy something or exit your website in any way, shape or form, do you have a timed review?
Urgency with scarcity. Click To Tweet
It’s almost like a trip wire where you say, “I know you just bought this product. I know you’re about to leave this page. If you don’t mind clicking two buttons here. Was this satisfactory? Yes or no? It’s got to be very simple, nothing to type. Just click on it.” That provides you data and feedback and as a prize, if they do this on the next screen, you can offer them a cookie or a trip wire in exchange for their cell phone number to be text blasted later. These are six quick things that you can do to get up to speed and make sure that your website and your social presence is taken advantage and getting you and your brand into people’s phones and tablets. Episode 273. This is Ken Courtright. I hope this helps. Take care.