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Growth From Death
The title of this is Growth From Death, Kill That Sacred Cow. What is a sacred cow? A sacred cow could be something as simple as you farting around on Facebook half an hour a day. That’s killing two and a half hours of time Monday through Friday if you’re doing it during work hours. I remember back in the day, in the early ‘90s, we had a sign company as part of our consulting firm. I would go from city to city and we’d sell these signs. There were times where I didn’t want to sell and my sacred cow is I would convince myself I should sit in a Walgreens or CVS parking lot for five to ten minutes after buying a brand-new notepad so I can jot some notes down.
Pruning a tree is positive. It gets the juices flowing to the healthy branches and makes the tree grow bigger, faster, and healthier. Click To Tweet
It was work avoidance but my sacred cow, I would do that ten to fifteen minutes a day and pretend that it was psychologically positive. No, it was just delaying the inevitable. It’s what it was. A sacred cow is something that you do that takes up more than ten minutes a day of your time or roughly half an hour to an hour a week or four hours a month. It’s something that either is during work hours or may not be during work hours but it’s aggressively distracting from downtime. Meaning you as a business owner, you have to turn your brain off. I’m reading an incredible brain book through Pepperdine University. It’s not optional. The brain runs on glucose and ATP. If you don’t turn that bad boy off and read books or watch movies and if you’re always in work mode, performance eventually suffers. That’s a proven fact.
The reality is I’m not saying don’t turn your brain off and don’t go on Facebook. Not at all. Most people have a sacred cow that is sucking them dry a couple of times a day, a week or a month. Here are some questions to see if you have a sacred cow. Sometimes your sacred cow isn’t a time suck, sometimes it’s a money suck. It’s a money drain. Sometimes you’re hanging onto a division of your company that you should have shut down ten years ago. Sometimes you’re still selling a product that nobody’s buying but you’re still pumping marketing into it or employing staff to do it. Here are some questions that’ll help you flush out if you have a sacred cow. If you have one, you simply do the big boy game and say, “If I had $20 million in the bank, will I start this division again? Would I sell this product again? Would I hire this boy employee again?”
Here are the questions regarding should you kill off a sacred cow? Number one, what’s losing us or me money? Number two, what do people regularly complain about around here? Who do people complain about around here? Maybe your sacred cow is an employee that should’ve been gone three years ago. What hasn’t started because we’re still doing X? What project haven’t we launched because we’re still doing this project? What idea hasn’t been started? What division hasn’t launched? What product’s not being sold because we’re still selling X? Number five and this is the biggest one, when you played the big boy game and the big girl game, what feels childish to you? What feels old to you? What feels like you’re holding onto something you could kill off? When I say kill off, when you prune a tree, that’s positive. When there are branches of a tree that are starting to go, you want to save the rest of the tree, give the rest of the tree more nourishment so the future dead branch, which is going to die anyway, it’s called entropy. If you prune it sooner, the juices that are flowing into that go to the healthy branches and the tree grows bigger, better, faster and healthier. This is episode 425, Kill That Sacred Cow.