With your business’ daily requirements where everything is urgent all the time, do you find yourself getting by, completing project after project? It’s time to get rid of that one thing that hinders your greatness. In this episode, Ken Courtright reveals the enemy of greatness and how you and your team can step up from just working day to day to achieving continuous growth. He shares four things you can do right now to advance your industry expertise and network more.
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EP442 The Enemy Of Greatness
The title of this is the Enemy of Greatness. What in the world is the enemy of greatness? I’ll tease you a little. My secondary title to this or my subtitle is The Long Cut is the Shortcut. How many people reading this want to read the abridged version of the best business books in the world? Of course you do. How many want the CliffsNotes when you’re going to try to exam and cram for a final? Of course you do. Everybody wants the shortcut. It’s common sense. What is the path of least resistance? How quick can we get this done? The problem is I’m talking about greatness. I’m not talking about completion. I’m talking about greatness and the urgent is the enemy of greatness.
We need to do the little things that don’t let the urgent stop us from greatness. What the heck am I talking about? Let’s break this down. You’ve got a company, you’ve got a division, you’ve got a team. If you don’t have a team, it’s just you. You do have a team. You just haven’t met them yet. There are virtual assistants, interns and etc. Here’s the deal. Greatness comes when everybody on the team is 100% fully equipped with the greatest intellectual property, the greatest knowledge, the greatest wisdom, the greatest training, and all of us are pointed in the exact same direction at the same goal. That is when greatness happens in a company. How do you get that?
First and foremost, continuing education of your whole team is not optional, and you’re included in your whole team. That means you and every person working for you, above you and beside of you needs to be continually sharpening their saw. You have to continue to get the newest training that is proven successful and not just training from anybody. Google consultants. You vet them and you see the results, but you’re continually bringing in this wisdom. We are no longer opening the 1960s Encyclopedia Britannica, looking with the best minds thought of that then. The world is different now. That’s many years ago.To achieve greatness in business, you have to ask, is your whole team in some form of continuing ed or are they just working? Click To Tweet
Now we’re googling different things written by different authors because quite frankly, the world of the web has shown us that more people are more intelligent now. People have created and came up with new things and it includes business. Business practices, processes, and industry in itself have changed. If you want to achieve greatness in business you have to ask, is your whole team in some form of continuing ed or are they just working? Are they robots performing a task or are they learning? A guy named Senge writes this incredible book called The Fifth Discipline, talking about the learning organization. The biggest, baddest, best companies in the world, they’re all learning organizations.
Every tier of the company is learning more and more every quarter. Number one, the enemy of greatness is to remove the urgent little projects that are constantly pressing you to convince you I don’t have time to send this group of people to a conference. Yes, you do. You cannot afford not to send them to that conference. They have to go. You have to get your team on Google Alerts. If you do not know what Google alerts is, I don’t have the 25 minutes to go into it. It’s a free tool by Google. Go into my Today’s Growth Classics section. I think there are 75 of the most downloaded shows I’ve ever done in there. My wife and I have some incredible talks in there. Look up the one called Google Alerts. Look at how we’ve been using it for years and we will always use it. Every person on your team, including you, must have 20 to 50 Google Alerts pointing to them every day. It’s criminal not to. The next thing you’ve got to promise me that you do is to use a tool called BuzzSumo. I’ve talked about this in the past, but this tool is amazing. It shows the most viral pieces of content in your space. Let’s say you’re a surgeon and you do knee surgery on a regular basis. Maybe you use a titanium knee.
If a surgeon goes to BuzzSumo and types in just two words, knee replacement. He reads the ten to twenty most viral pieces of content in the prior twelve months. I can almost assure you that surgeon who knows what he’s doing or she’s doing is going to read there might possibly be a better metal than titanium that’s being used somewhere else in the world. There might be a better procedure or methodology or way to scrub your hands. Who knows? If you’re reading the most viral pieces of content, it went viral for a reason. There is something timely and relevant about it, and if you’re not on BuzzSumo, checking the most relevant phrases in your industry on a regular basis, then you’re missing some of the greatest intellectual property in the world.
Finally, I’m going to end with this. I hinted to this earlier. You have to, you yourself included, attend events in your industry, and even out of your industry, at least once or twice a year. You need it for networking purposes, but most importantly, everybody on that stage is superior to you in some way, shape or form. Even if they weren’t, what if they drop a nugget of maybe an app they use for time management or a tool or a company they use to help save them in this or that. You’d never know what you’re going to bump into at an event.
One of the key reasons to go to events, it is the greatest place to call for future employees. Some of the best people working for us we met at events. We’ve met a NASA rocket scientist. He was manning a booth at an event. We sent someone to this event and sure enough, they swap cards. He’s a recovering NASA rocket scientist, now works for Income Store. You just never know who you’re going to bump into, what you’re going to hear from the stage. The bottom line is the enemy of greatness is the little bitty urgent things that we let stop us from growing the intellectual property of every person in our organization. Do not allow the urgent to be the enemy of greatness. Do the little things. Constantly grow every person working for you at all times, including yourself. I hope this helps. Take care.
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