These days, mobile responsiveness is everything when it comes to client satisfaction and boosting your business. In this brief episode, Ken Courtright notes the importance of having a site that is both desktop and mobile-friendly. Booking appointments with convenience is what many of us yearn. With themes like Avada, this can be made more convenient. Learn how you can rank higher amongst your competitors by using the right platform.
Listen to the podcast here:
The 6:35am Appointment
This might be my world record shortest podcast but I did not want to pollute or cloud this with a lot of ancillary and information. Sometimes the devil is in the details. Sometimes growth comes from a minor adjustment. I was reminded that we had set an appointment at 6:35 in the morning. I said to somebody on the call, “What do you mean we had set an appointment at 6:35 in the morning?” He goes, “Ken, let me read this to you. We ran a national radio commercial that happened to hit the state that it was in at 6:27 in the morning.” I said, “Okay.” They said, “At 6:29 in the morning, we were able to track that someone was on a mobile phone while driving in the car. They heard us announced the domain name,” which was our website, IncomeStore.com/learn. On that page, there was a quick sketch video and a place to put your email or there’s a little symbol that represents a phone. From a phone or a smartphone, if you click that, it directs dials a sales rep who’s awake and ready for the phone calls.
They’re in another state. They’re more on the East Coast side, so it’s later in the day. I said, “Let me get this straight. We ran a commercial at 6:27 in the morning in one state. They heard the commercial, went to their phone, looked up the domain name that we mentioned in the commercial and watched a little bit like 30 to 60 seconds of the video that we have. They heard enough, clicked the phone, I’m assuming at 6:29 in the morning thinking they’d leave a voicemail they could have a conversation after work but lo and behold, somebody answered the phone live to their surprise. Six minutes later, at 6:35 in the morning, that local time, we had a sales dashboard where the sales rep entered a follow-up appointment scheduled for the next day, all within six minutes.” What is the point of this show?Sometimes, growth comes from a minor adjustment. Click To Tweet
Sometimes the devil’s in the details. We had switched that website from a mobile-ready platform to a fully mobile responsive. We switched it from whatever it was on to WordPress’s theme called Avada. It’s a $40 to $45 theme but here’s the key. It is 100% mobile responsive. Meaning no matter if you’re on a desktop, iPad, Samsung tablets, a smartphone, no matter what size of mobile device, every ad, lead gen document which is where you put your email and cell phone, anywhere on this website no matter how small you shrink the screen, 100% of what is available on a desktop shows up on your phone. Meaning full video, ads, lead gen application, full everything, when they were in the car and they heard the commercial because it was an Avada theme, our website was able to allow that person without pointing their finger to 1815, 1212 or (555) 1212.
They didn’t have to dial anything. All they had to do was either speak the name of that domain /learn or type that into Google or what have you. When they landed on our website, all they had to do was click the symbol that represented the phone. Now watch how this works. The Avada theme is the first tip there. The second thing is we ran the commercial on a West coast state at 6:30 in the morning, which is a cheaper rate than running it in prime time. It’s the least expensive rate but we had a bounce to a rep that was on the East Coast. It was probably 8:30 or 9:30 work hours for them and there’s a big tip there. They answered the call live instead of voicemail. If it’s voicemail you’ve got to play the phone tag game. You might catch him. You might not catch him.
They get cold feet. They talk to their spouse, they don’t remember the commercial, what have you. The point is two-fold here. Number one, this would not have worked on our old theme. We run a Woo theme or a Genesis theme of some kind, but it wasn’t fully mobile responsive. In Google, if you are mobile responsive to your theme, you slightly rank higher than your competitors if all things are the same. Meaning if you have the same amount of social signals, backlinks, amount of posts and time on planet earth, you’re going to rank slightly higher if you’re mobile responsive than your counterpart’s website. The second point of the podcast is sometimes, you can get creative with timing with certain types of ads. This works for both websites and for TV and radio. You might want to look into that. It’s a little nugget there. I hope that helps. See you.