Host Ken Courtright reminds us to try and measure the things and habits we do on a daily basis. In improving oneself, one of the crucial things to remember is to multiply or enhance the healthy habits we have developed in our work, self, and especially in our business. We should start by taking measurements of these aspects of ourselves, valuing the time and resources we need.
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Measure & Multiply
This episode is called Measure and Multiply. It goes something like this, to improve any area of life, you have to simply add some measurements and some multiplication. I was going to call this episode, Put A Number to It, and it goes like this, let’s think of possible areas of life that you would want to improve. It may be your health, your skin, maybe better children, business growth or personal growth. The bottom line is anything that you want to improve. You can put a number to it, measure it and multiply it. I’m going to do what’s called a reduction or ridiculous. In a health situation, you could measure calories and miles walked or miles ran. These are examples.
For your skin, you could measure how many times you apply a lotion or a cream. Do you want better kids? Maybe you could measure how many times and how many minutes you lock eyeballs with your children per week or per month. How about business growth? Couldn’t we measure the number of eyes and ears that are hearing and seeing our current message? Couldn’t we possibly multiply that? Personal growth, couldn’t we measure the number of conferences we attend each month or each year? The number of books we read each month or each year? Of course, we can. It’s anything that you want to improve on. You could put a number on it.
To improve any area of life, you have to simply add some measurements and some multiplication in. Click To TweetNothing that you want improved can’t be measured and multiplied. That’s an absolute fact. Here’s the painful part, in my opinion, most bosses, parents and entrepreneurs, want to measure everything and everyone else just not themselves. To prove my point, I’m going to forward in this podcast what we call Ken’s Growth Cocktail. You want to write this down. Here’s a little warning, this could be a little bit painful. Please write this down. Number one, the actual minutes per week you have of meaningful conversation with the 2 to 5 people you love the most. Meaning, you write on a piece of paper, “Minutes.” Draw a line next to somebody’s name, “Per week.” How many minutes of meaningful conversation per week?
Number two, how many hours a week of television do you watch. Draw a line and write a number down. Number three, Facebook/social media, I’m not talking about the Facebook you work on for your business. I’m talking about the social time suck of Facebook. The one that I haven’t opened in a couple of years. How many hours a week do you do Facebook? Number four, how many hours a week are you reading or studying personal growth? Number five, how many hours a week are you studying for company growth? Your company is a human being. It has a soul, and like you have to read for personal growth, your company has to read for business growth.
Here’s how this growth cocktail works, measure for 30 days. For one month, you’re going to write these five things down and you’re going to measure. You’re going to be a grownup and write the real numbers down, as painful as they are. You’re going to set a goal for 90 days and multiply the minutes and the hours that are the positive ones by two times and the negative ones, the TV and the Facebook, you’re going to try to cut them by 50%. Your one-year goal is to see if you could triple those and/or cut two-thirds out of the TV/ Facebook. I am throwing out nuggets and tidbits that help real businesses grow. See you on the trail. Take care.
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