Almost everybody speaking on a stage has created a trademark around their persona and product that the world can’t ignore. How do you create your own invention? In this episode, Ken Courtright tells you how. He shares tips on what you can create based on your passion so you can think about what you want to create. He further explains the power of inventing something and why you should use it in your industry today.
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This episode and all episodes leading up to our Digital Footprint event are sponsored by Digital Footprint, where you can attend this event and you can listen to people from the stage that have invented stuff. One person invented a product, PriceLine.com that many people following this podcast have used. One woman, she has invented twelve books, sold 500,000 copies at full price. Another gentleman speaking, the matter of fact he agreed to come on, brought to America the hoverboard. He also owns 27 companies at 31 years old. He has invented the concept of starting a business for $1,000. Almost everybody speaking from the stage has invented something that we’ve heard of or we’re using. If you have not gotten your $200 ticket to our event, please go to DigitalFootprint.net. If you can attend that, it’s in the Los Angeles area.
I was in Carlsbad, California at a mentorship situation. I was in a small group and there was a gentleman there named Mark. He’s an incredible artist. I’ve met Mark many times, and we were going around the circle and I said, “What’s your current business challenge today?” He’s rather successful, 30, 40 years in the legal field, he’s got real estate and he’s successful. He says, “I want to sell my art. I want to get studios going and I want to get it done.” Somehow, I said, “I’ve seen your artwork, you’re good.” I said, “Have you ever considered inventing something?” He’s like, “What do you mean?” I said, “If I were you, I would invent a brushstroke.” He goes, “I did.” I said, “Let me finish.” I said, “That’s one thing, but can I google that and read up on that brushstroke?” He’s like, “No, it’s just mine.” I said, “I’ll tell you what.” I said, “If I were you, I would write a book centered around that brushstroke, showing off your artwork. I’d hire a PR person that would run around telling the world, ‘Mark is the guy that wrote the book, the dip and dash brushstroke.” I made that up, I don’t know what his brushstroke is called.Stop, think, and create something you can show the world. Click To Tweet
The point is, you could see the light bulbs going on in his head, and why is that important? It’s important because a lot of times that’s what makes people famous. They don’t mean to make things up. They don’t mean to invent things, they’re just going through their life and they create stuff that catches on. I’m a great example. Years ago, I created what is known as the authority website. There is no such definition of authority website, you can’t google that and find anything, it’s us. Every time you google authority website, it’s us. Later, people started seeing the size of how quickly our sites were growing and they’re like, “How in the world. Especially in these tough categories like real estate, insurance, how do you grow fast? How do these websites launch?” I go, “What we do is we look at the five biggest competitors and we create what I call a Digital Footprint.” I don’t remember myself even saying Digital Footprint, but apparently to my team, I’ve been speaking this Digital Footprint where we would model the five biggest sites. We would model the keywords. They’re ranking on the keyword density, the link profile, and I would start calling it, it’s a Digital Footprint.
Low and behold, guess who invented the phrase, “Digital Footprint.” We changed the name of our events to Digital Footprint. It’s such a catchy word. Everybody has created something or create something they could coin, trademark, write a book on or around. It would surprise you, where if you stay steady with that, you physically do write a book or create a podcast title where it could catch on and it could be a household name. I was introduced to the Alternative Investment Group of the government of Dubai. The gentleman that introduced me said, “This is the guy that is known for building the authority websites.” I remember being taken aback I’m like, “I am the guy.” It’s part of our natural speak at our company. We don’t look at it as something special. I want everybody on this podcast to think, “What is something that I could write a small book on?” Create it on-demand, cost you less than $1,000. Print-on-demand, create space in Amazon. You don’t pay for them unless somebody orders a book and then you don’t even pay for that, they take $2.85 out of the $12 somebody gave Amazon, you never have money out of pocket. That way when you go do small talk or you could put on the website, you holding up a physical book, not an eBook.
There is a lot of power and positioning and credibility in the person that created something. The group that’s flying in from London to speak at our event Digital Footprint, they wrote the book years ago on how to buy websites online, and they’re amazing. The reason I found them is, I read the book and it’s a little book, it’s 60 pages. It’s not much of a book, I can’t say I learned a ton, but they are the authors of the original book on how to buy a website. The point is, get off this podcast, invent something, coin a phrase, buy the $2 domain name, and then hire a PR company and put out some press releases. Get the word out that you’re the person that wrote the book on such and such, and watch how that changes your persona, how you’re viewed in the marketplace. Stop, invent something and tell the world that you’re the person that wrote the book. I hope this helps, take care.