All entrepreneurs need to constantly move and shift according to the trend in their industry to grow their businesses. The question is, will your business die if you sit still despite its growth now? In this episode, Ken Courtright talks about how you can never live off by sitting still and why you need to follow how the world and industry changes. He educates business owners about how your company grows in a different direction and then shares the evidentiary platform that can help you grow your business today, not yesterday.
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This episode and all episodes leading up to our annual event are sponsored by Digital Footprint. If you have not gotten your tickets for Digital Footprint, I suggest you go to DigitalFootprint.net, throw in a couple of hundred bucks and change the direction of your company. This episode is dedicated to a quote I read in an Inc. Magazine article featuring Tony Robbins on the cover. I’m going to jump right in and then see if this doesn’t spurt people to come to Digital Footprint to change, elevate, and grow their business. I was flying to Orlando to go to CEO Space, and on the cover was Tony Robbins. I’ve read probably the majority of what Tony Robbins has published. This one was interesting.
This was a great article to a degree, it was about Tony, why have you counseled for presidents, 10 to 20 billionaires and why do people still pay you $1 million for private coaching. I’m going to summarize this 6 to a 10-page article in my own words, with a little bit of a summary that I’m going to elaborate a little bit. Tony said, “I have a way of educating them and convincing them that they manage two completely different businesses. Their first business is the business they operate today. Their second business is the business they are becoming.” If there is ever a reason to consider coming to Digital Footprint in the Santa Ana Los Angeles area for a few days, is because half of Friday and half of Sunday are dedicated to showing every one of the hundreds of business owners in the audience exactly what direction to take their product or their company.You’re mortal and death is inevitable. Don’t sit still and let your life and business die. Click To Tweet
Meaning, our whole conference has been scripted out before I read this article about Tony Robbins and we set the agenda on how exactly did our company grow and double four out of the last five years and for the third time in four years hit the Inc. 5000 company. The speakers that are coming in from all over the world speaking, how are they growing their businesses aggressively? We came to the summation that we’re always changing. We’re going to where the market’s going. None of the speakers speaking at our event have companies and some of them are in while tens of billions of dollars, none of their businesses are stagnant. How many times have you guys heard me share what I call the Brian Tracy game in which I play at every holiday break? Every holiday we take two weeks off, and people are told to go home, vegetate, watch multiple movies, look your kids in the face, spend quality time with your family and take a break.
When I take the two-week break, I ask myself two questions every year and this is what I call the Brian Tracy game. I got it out of a Brian Tracy book and it says this, “If I was starting over, would I sell the same product?” Meaning, if I could rebuild the company from scratch, would I introduce the same products I’m selling? The second question I asked, “If I was starting over from scratch, would I hire every single person again?” The first step of all success is to get honest with yourself. If you get honest with yourself, the odds of you selling all the same products and hiring all the same people are close to zero. This proves a couple of things. It proves the world and the industry has shifted dramatically. It also proves that you and your company have grown, sometimes in a different direction. This in and of itself, is only half the battle. The second half is, how exactly has the world and how exactly has the industry changed? My first talk, the first sentence out of my mouth of the event is, “Did you know, are you aware that today and every day going back six years, one out of every four searches in the Google search bar are for the first time.”
I’m then going to pause for dramatic effect and I’ll say, “I did not stutter, I’m not making this up. Do some research for six years now, one out of every four searches in the Google search bar, they have never seen before, it is for the first time.” I’m going to go through a few quick evidentiary platforms and I’m going to prove to the world and that audience right there that their business, their product set, their industry, and the world is shifting right under their feet. I’m going to cover a couple of platforms on that talk of, how exactly can everybody in this room for free, absolutely free, what tools are available to prove to themselves every 90 days just how drastically the market, the industry, the world, and even their company is changing. I’m telling you, for that 90-minute talk alone, that’s worth the $200 to $1,000 we charge to get in. Think about the power of being able to read your client’s mind, read your customer’s mind.
It’s not an accident that episode 03 of my 100 plus episodes is in the top ten of all time, the title of it is Read Your Customer’s Mind. How do you know exactly what products your customers and clients want from you today? There are tools out there that we’ve been using for years that are free, that show you exactly what products to come up with next. The point of this podcast is for you guys to hang up this podcast, get off this podcast, and start doing some homework and prove to yourself that you do indeed manage two businesses. You manage the business you’re in right now, of which you better be paying attention to what employees are on your staff, who are you contracting out to? What consultants are you using? Are they up to speed with their space and their industry? That’s number one, who are you working with? Number two, what product set are you moving today?
Is that the product set that the world is now buying in your industry? I want you guys to hang up this podcast, and drill down deep and ask yourself this question, “If you sit still, if you remain still, will you die? Will your product set die? Will your space die? Will your company die?” Here’s the fact that you guys have learned from me at least ten times, 100% of main sources of income fail. If you’re the breadwinner in your household, guess what? That’s your number one source of income for your house, that’s going to fail. Number one, you’re mortal. It’s inevitable. Let alone by the time that happened, how many different shifts in phases in that product development phase, in that industry phase, in the world phase has changed.
There’s a gentleman coming in, David Corbin. If you have never heard David Corbin before, he’s going to cover stuff from his new book, Brand Slaughter. Is it important to pay attention to your brand? Are you building it up? Are you slaughtering it? He’s going to cover 3 to 5 nuggets that prove certain people out there are not paying attention to their brand and they’re getting stepped on by their competitors and it doesn’t cost anything to adjust it. I am excited leading up to our event. I hope I can convince a few people to plunk down the funds to go as it is awesome. See you on the trail.