Leads will always be a vital topic for discussion in any growing business. Today, in his shortest episode, Ken Courtright asks you to make sales from two different lead sources that you’ve never tried before. He asks you to answer the questions – what is the number one and number two lead source that you have for your company, project or product?
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This is the show that drops little nuggets here and there about how to grow a business in today’s environment. This is an oldie but goodie. I’d never covered this before, but we have used this for years, on and off and we’ve taught it for years. First of all, this episode is sponsored by Digital Footprint. You can get info at DigitalFootprint.net. Good luck there. This is maybe the shortest episode of all time, but it is profound. I would like everybody to get out a piece of paper. This episode is scary simple. On the piece of paper, what is the number one and number two lead source that you have for your company, project or product? Is it word of mouth? Write that down. Is it radio?When you simply try something, that means you are only making a feeble attempt. Click To Tweet
Write it down. Is it commercials? Write it down. Is it pay-per-click? Write that down. Is it Facebook? Write that down. Is it your mother-in-law? Is she your number one source of leads? Write it down. Is it your downline in network marketing? Write it down. What is your number one source of leads? Before I get to number two, I want you to understand something. If you don’t know your number one source of leads and or you don’t track it and or you don’t know how to track it, I want you to go 90 degrees on this podcast. Get out another sheet of paper and write down the question, how can I, within 30 days track my number one source of leads? What equipment? What software? What people?
What do I need to put in place? It’s because moving forward, you’re going to acknowledge to yourself, it’s 2016 and you owe it to your business and your future business to start tracking literally everything. Number one, what is your number one lead source? Number two, what is your number two lead source? If you’re not sure, find out. If you think it’s word of mouth, I don’t think so. Something is in play that gets you your word of mouth. It’s either your good service, your great product, or you have postings on some social site, find out. Here’s the absolute magic, I want you to in the next 30 days to sell something from two completely different lead sources. I’m not saying try two lead sources. Have you ever heard someone said, “I tried to take a crap?” That means they didn’t go. They tried to go. They didn’t go. When you try something, you don’t do it. That means you’re making a feeble attempt.
What I’m here to say is this, list out your number one and your number two lead source. Now, be a business owner and make something happen. I want you to sell two products from two completely different lead sources. If you’re not sure what lead source you should go after. I did a six-part series in episode 65 through 70. I can’t remember the titles of them but in there, one of the podcasts covered how to get ten different lead sources coming in. If you need some inspiration and some insight, there are some ideas there. There are also some ideas on how to Read Your Customer’s Mind. This is a short podcast. That is a facetious, incredibly sarcastic title because I don’t want you to try to get to sales made from two different lead sources. I want you to get two sales made from two different lead sources that you’ve never tried before. That’s the point of the title. Over and out. I hope this helps take care.