Are you fond of taking chances? Surely you have and the feeling can be exciting especially when you have a positive mindset. In today’s episode, Ken Courtright encourages you to do something crazy, gamble, and take risks. Business is all about grabbing every opportunity even when it means contacting an untouchable business guru or spending millions on ads. Ken urges you to write out four crazy things that you could do to take a chance on yourself in your company. By doing so, you can greatly appreciate the returns.
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Are you a gambler? When’s the last time you took a chance on yourself? What is something you could do one time a month that would be fun, exhilarating, break down barriers and challenge your company? I’ll give you an example. Who in your industry could absolutely make your company if you had a relationship with them? Is it Jack Welch? Is it Oprah? Is it Tony Robbins? Usually, every industry has 2, 3 or 4 people that are such leaders and they’re national faces. They’re leverageable that if you could get a relationship with them, they could point you in the right direction.
What if one time a month, for five minutes a month, you gambled on yourself and you attempted phone calls into those people? They’re not emails. What if one time a month you even drove to their office to try to get them a coffee and see if you get them to sit? “They’re busy and they probably have three security guards around them.” I don’t care. They probably do. What if they took your call? Could it change your life? Could it change your business? I want you to think about, when is the last time you truly took a chance on yourself? When is the last time you gambled the big? When was the last time you did something that scared the pants off you, but you knew that if you could pull it off, it may be the funniest day of your life?Go a little bit insane and take chances for your business. Click To Tweet
Here’s what’s cool about reaching out to these untouchable people. They were all you. At one point in their life, Jack Welch was little Jack Welch, Oprah was little Oprah, and Tony Robbins was little Tony. He was never little, but you get the point. When is the last time you took a chance on yourself? Have you ever spent $1,000, $5,000, $10,000 or $20,000 on radio in one week? Have you ever spent so much money that it scares the bejesus out of you in one week’s time on the radio? If you haven’t, why not? Would most of you be thinking, “It might not work.” What if it does? What if $20,000 got many ears quickly and many people went to your website? What if it turned in an immediate $25,000 in net profit? Is this possible? I don’t know your product, but what if it did work?
Have you ever done $1,000 or $20,000 in newspaper ads, Valpak or Clipper local? Have you ever done something big where you go, “I hope this works.” You couldn’t even sleep at night waiting for the results. How about hiring a company, giving them $5,000 to $20,000 to do a 90-day pay-per-click campaign? Don’t be reaching out to us. We don’t do it. We do it for ourselves. We don’t do it for others, so don’t be calling us. My point is $5,000 to $20,000 in pay-per-click is direct response advertising. The odds of that not producing revenue is close to zero. The odds of that not returning your $5,000 to $20,000 back plus some with a good company, it’s close to zero.
That’s why Google does $4 billion a month in pay-per-click. Why? Because it’s probably returning people $5 billion a month. If it didn’t work, people wouldn’t repeat it. Google’s pay-per-click grows every month. Why? It works. What if you did it around Facebook direct ads? Facebook has a new direct response platform. Have you tried it? Why not? You can do it for $30. Go back into my shows. I don’t know the episodes. Maybe in the 50s, 60s, 70s or 80s. Two of the titles in a row talk about the $50 trial on Facebook. That talks about that. Write out four crazy things that you could do to take a chance on yourself in your company. It could be reaching out to someone that could do your business. It could be spending.
You maybe have $22,000 available on a credit card. What would happen if you took $20,000 and did a radio spot or pay-per-click? It might not work and you might pay the interest on the $20,000. It might end up costing you $50,000, but what if it worked? Do you guys know the story? I live in Minooka, Illinois, right by us in Bolingbrook is a company called WeatherTech. They make rubber floor mats for automobiles and several years ago, the gentleman that owns that for a few years, pinched off money in their company and set it aside. For a few years, he saved and he spent $3.2 million on one Super Bowl commercial. Take a look at WeatherTech, look them up in MarketWatch and look at their growth from one commercial since that point.
He’s run commercials every Super Bowl since. If you’re reading this and you think it sounds crazy to put $20,000 on the radio or get a commercial going on cable, come on. Take a chance on yourself. Make a list of four crazy things you could do. Some could be reaching out and calling people, it’s free. You don’t have to spend money on advertising. I am not telling you to go in debt, but I’m telling you to get crazy, go a little bit insane, and do stuff that scares you that has a chance to gamble on your business, like WeatherTech, and provide you an exponential return you have never experienced before. Please go take a chance on yourself. Roll the dice and gamble. We’ll see you on the trail. Take care.