Reviews are essential for any business since it promotes growth. Today, Ken Courtright talks about a technique to increase your reviews up to 500% using platforms like Google, LinkedIn or Yelp. Listen to Ken as he talks about the relationship of your social proof to your closing percentages.
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Reviews Up 500%
This one is titled Increase Reviews 500%. I’m doing some end of the year analysis on our own business and I’m in the middle of a series called Profound. I am dropping little nuggets here and there that were profound in growing parts of our business, either our company, the companies we’ve been advising or some of our hundreds of revenue-generating sites. We completed our second Digital Footprint of 2016 and somebody came up to me after one of the speakers and said, “Do you realize in the last 90 minutes, we’ve gotten 57 five-star reviews?” I said, “No, that’s not possible,” because we didn’t make a request for reviews. We were doing a different discussion prior to the power of reviews.Social proof is a byproduct of what the world thinks of you. Click To Tweet
Here’s the concept. In 2014, the talk that I was asked to give the most was called Trust Trumps Everything. The centerpiece of Trust Trumps Everything, the talk and there’s a show done on it titled the same. The centerpiece of Trust Trumps Everything is the concept of social proof. If you say it so, it can’t be so because you’re a salesperson for your business. If the world says it, so it must be so. In the last several years, the evidence of social proof has come out and changed the landscape of marketing as we know it. It has changed how marketers and business drivers view reaching potential clients. This little nugget here goes like this. Set a 30-day goal to find out numerically how many reviews you have. Jump on Google Local, Yelp, Angie’s List, LinkedIn and TripAdvisor, all of these allow a platform to review your company.
There are many other places you can get reviews, but find out what is the current social proof number of positive reviews for you as a person, your company as a brand or your product. Set a goal in 30 days to increase it by 500%. Once you’ve done that, adjust at that time and set a 90-day goal to grow it again. Mark my words, your closing percentage, meaning the percentage of people that click on your website and then click on contact info or the percentage of people that land on a landing page that want more information or that talk to a sales rep of yours that buy. The percentage of people that engage with you now, every day moving forward is in direct percentage to your social proof. Your social proof is a byproduct of what the world thinks of you. The first thing they can find about you is the reviews. Increase your reviews 500% in 30 days. Take care.
- Trust Trumps Everything – previous episode