As technology evolves, physical interaction has become lesser these days. eBooks and virtual content have replaced physical books, or so you thought. Today, Ken Courtright talks about real books that can give you the additional authority on your expertise. Books can equal interaction, and interaction can lead to a better connection with your audience. Discover how physical books still rule.
Listen to the podcast here:
Books Equal Authority
This is the show whereas I live life, as I go around and either speak, teach, coach or consult, I listen for people that say things like, “I wish I would’ve known that a few years ago. How did you know that? Where did you learn that?” I look for people that their head goes back a little bit, they reach out and grab a notebook. When people jot things down, I jot them down right there at that time and make future shows with those nuggets. This is the Today’s Growth: Growing Business Today show in which I continually drop nuggets that I hope can help.
I’m in the middle of a ten-part series called Profound. I titled the first three, Profound 1, Profound 2, and Profound 3. The next seven, I’m titling according to the concept of the nugget. We’re about halfway through. This one is subtitled Books Equal Authority. Writing a book, I could possibly say, was the most profound pivotal single act or single event that I did or caused that changed the course of our business forever. If you look at the word authority, author is the root word of authority. It’s going to be difficult to express how quickly the direction of our company changed when I wrote my first book, Online Income: Navigating the Internet Minefield.Author is the root word of authority. Click To Tweet
The concept here is it’s a physical book and it’s not an eBook. It’s something that if you were to go speak at a local university, you could hand it out and sign it over to someone. There is something to be said when you meet someone and they’re standing in front of a smaller or larger crowd and they get introduced as the author of. There is something subconsciously in us that says, “This person has a knowledge base. Not only deep enough but a passion strong enough where they stopped their lives to type up or write out thoughts that they felt so strongly about that would eventually impact other people.”
Books are profound. Podcasts and TV shows are great. I don’t know if anything is ever going to replace a book and a lot of it has to do with the fact of respect. How much time does it take someone to write a book? I want everybody to consider, “Have you ever written a book?” There are 8,000 books published every day. It’s huge, but the point is less than 1,000th of 1% does anybody ever hear about. Let alone makes it to a bookshelf or bestseller on Amazon. Conceptually, that’s not what this show is about. This show is about the nugget of something in my life that was profound, it changed the course of our business. There was no question when I wrote that first book, 3 of the next 4 years, we were an Inc. 5000 company. That is not an accident. That was a boom, “Did you write that? Can you speak over here?” My wife and I are on boards and committees. It doesn’t stop. When is the last time you wrote a book? You might want to consider it. Take care.
- Profound 1 – episode 129
- Profound 2 – episode 130
- Profound 3 – episode 131
- Online Income: Navigating the Internet Minefield