Ken Courtright continues his fascination with Cameron Herald’s Double Double and shares great growth hacks you can apply. Learn nuggets of wisdom on marketing to a specific audience and the power of anticipating what your customers want.
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2 Great Growth Hacks
This is episode 146. This is the show where I drop a bunch of hacks on how to grow your business. Some of you know that I’m bingeing on Cameron Herold, the gentleman that has taken multiple companies from $0 to $100 million. I’m right in the middle of doing a study on his book, Double, Double. Right in the middle of the book, he talks about how he took College Pro Painters. Every summer they had to hire 9,000 new recruits to paint homes across the country. He had to do a flash and crash course in marketing with a bunch of high schools and college students.How great would it be if you knew what you're customer is about to buy or what they want to see next in your website? Click To Tweet
Can you imagine training 9,000 college students every summer all brand new on marketing to a potential household so you could paint their house? The first thing he did is they identified the specific homes in specific neighborhoods that were looking like they had some wear and tear, but they weren’t falling apart. They had specific criteria. Once they identified the specific homes in the specific neighborhoods, they made a list. Those were the only homes they were allowed to market and paint. Once they had the list, they guerrilla marketed the heck out of them.
If you don’t know what that means, go get the book Guerrilla Marketing. It is a landmark book written by Jay Conrad Levinson. It’s a must-read for any entrepreneurs. They were so focused on their marketing that they were not allowed to paint a home if it wasn’t on the list. If the homeowner across to him while they were painting, said, “I’d love you to paint my house.” If it was in the neighborhood over and it wasn’t in this exact neighborhood, they were to say, “We are booked up for the season, but we appreciate it. We’ll hit your next year.” That is focus.
How many of us reading this blog are marketing and communicating with anybody that will listen? As I heard Cameron explain his marketing techniques, I realized how much this models my episode number three, titled Reading Your Client’s Mind. Episode number three is one of the chapters of my next book, Rally: Nineteen Growth Techniques You’ve Never Heard Of. If you have not heard episode number three, and quite frankly, even episode number four, the compendium to that, it’s titled Trust Trumps Everything. You’re going to find that you may be able to edit jet pack to your marketing by implementing the two strategies shared in those podcasts.
How great would it be if you knew exactly what your customer was about to buy next? Moreover, how great would it be if not only did you know what they were going to buy next? You knew exactly what your clients wanted to see on your website so they would feel comfortable buying from you? You’ll discover those answers and much more in episode number three and episode number four. See you on the trail. Take care.