In this episode, host, Ken Courtright, talks about wrapping up your blog post or podcast episode using leading finishes. He tells exactly why, how, and when you should use leading finishes to your advantage.
Listen to the podcast here:
In the prior episode, 151, I subtly mentioned leading finishes. I said, “I should make an episode on this.” I’m making an episode on this. The definition of a leading finish is after you’ve added a good amount of value on a blog post, podcast or, video, you finish the post, podcast or video by leading the audience somewhere else. On the prior show, I was going through the finish of the show and right when I was wrapping up the episode, I mentioned that people could check out ego bait on episode 91 for further details on ego bait. What I did was I was wrapping up the episode and I finished it by leading the reader to episode 91.People don't share in social media anything that has a sale at the end of it. Click To Tweet
It’s called Leading Finishes. I finished my episode by leading the reader to episode 91. What are the rules of engagement for leading finishes? The rules of engagement are identical to the rules for making an offer. You do not make an offer on every podcast, video or blog post. If you make an offer on every blog post, you’re forcing people not to be able to share your blog post because you’re constantly selling.
People don’t often share in social media which finishes with a sale. Their friends are going to think they’re trying to sell them something. You only make an offer on 1 out of every 7 posts. It’s called You Make an Offer on Saturday. To go deep and to read an episode of why you only make an offer and the psychological reasons of why you only offer on Saturdays, you want to check out episode number twelve called The Four Cs. How do you like that leading finish? Take care.