What do you think the world thinks of you? Do you think it even matters? As the first installment of a four-part series, Ken Courtright gives an example to help you see why your image matters now more than ever. Learn what moves transactions and how you can improve your brand image regardless of your industry.
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Does It Matter
I’m going to do a four-part series called behind the camera. These are four quick-hitting episodes that I wish I would have paid more attention years ago. If you’re just catching onto this show, we run a company that’s got about 100 employees, a three-timing 5000 company. We’re moving good, but we could do a lot of things better. I’ve been spending a lot of time as I do every year. We work people hard for 50 weeks, so I tell everybody to turn their brains off, go home, think and reflect. I’ve been doing a lot of that. This is a four-part series of stuff I’ve thought about that I wish I would have implemented years ago in a little bit stronger fashion.
This particular episode starts off with upgrade your image. My question to you readers, do you know what your image is? Do you know how the world perceives you personally? How does the world perceive your company, your website, and your materials? If you had to draw out a paragraph of how do you think people perceive you, what would you write? Would you write, “People think I’m a little bit funny? People think our company has a great sense of humor or a great semblance of the mission.” What do you think the world thinks of you? Do you think it even matters? Does it matter if you’re just moving basic fundamental products? Maybe you’ve got a couple of sports supplements on Amazon or you do this or you do that. Does it matter? Yeah, it matters big time.Image is everything today. Click To Tweet
If you’ve heard any of my old episodes, especially the ones in the 50s, 60s, 70’s and 80s where I get into the psychological reasons why people buy things, you’re going to find that it’s mission-critical. Everything counts nowadays, especially because 75% of all transactions happened because of through or had some result of research on the internet. The image is everything. There’s a great incredible case study out there. We’re in the middle of watching the case study right now. A great friend and mentor of mine, Greg Reid, is going through a complete image overhaul and you can watch it as it’s happening. If you go to BookGreg.com, you can see Greg’s old website. What’s funny is you can’t see it because he’s forwarding it to his new website, which is great, but you can put BookGreg.com into the Wayback Machine. You can go to Archive.org and put Book Greg into the Wayback Machine and see what that site looked like years ago.
What I think is incredible to watch is watch exactly how he takes people from the old BookGreg.com. Look at the homepage that he uses to transition to his new website. How does he describe the name of the website? What imagery is he using? For you to get a sense of where Greg is going when you’re on BookGreg.com, before you go to his new website, I want you to click on the F for the Facebook page. I want you to go into his Facebook feed and I want you to go back a few days. Go nice and slow. Look at the incredible new images where Greg himself, as superimposing himself over some great quotes of the day, words of the day and phrases of the day. Look at the professional images and imagery he’s using and the new image that is everything, Greg Reid. I want you to ask yourself as you go back into the old Greg Reid stuff in the Wayback Machine in Archive.org, look them up and get a feeling for what he used to look like online and what his image used to be. Go into the new stuff and ask yourself, “Does it matter?” You’re going to find out that it matters a great deal. This is episode 153, What Do People Think is Your Image and Does it Matter? I hope this helps. Take care.