If you’re an authority in your field, would you consider starting an association to give out awards, to network people, and to share ideas? Ken Courtright would. Learn why it is an exciting endeavor not only for you but your business as well in this episode.
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Start An Association
This is episode 154 and this is part two of a four-part series of what are some things that I’ve been thinking about a lot of shutting down, reflecting and reopening again on January 5th. We do this every year and one of the things that’s been gnawing at me is I remember back in 2013 and 2014, I went to a couple of different conferences. I remember asking the people putting on the conference on how long they’ve been putting this on. One of the people, Ted McGrath said, “This is the first one,” and I was blown away. It was such a big conference. There were many people in attendance and the talks were great. It was called the Coaching Speakers Association. The banners, signs, and the awards they were giving us was amazing. I realized quickly, Ted McGrath is the Founder of the Coaching Speaker Association.Think of an association you could have started and imagine where it can go. Click To Tweet
It was the same year, 2013 that I went to the Bestselling Author Hall of Fame and I received the award for Author of the Year. There were 207 authors in the room. CelebrityPress put it on and I took Nick Nath on the side right after Tom Hopkins’ How to Master the Art of Selling received the Lifetime Achievement Award. I remember taking Nick aside and I said, “Nick, there are 500 people here. Hundreds of people that we want to work. This is an amazing conference. How long have you guys put on the Bestselling Author Hall of Fame and the Bestselling Author Summit?” He says, “This is year four.” I’m like, “This is your fourth year. How many people did you have in years 1, 2 and 3?” He’s like, “In the first year, only 53 people showed up. The second-year was 180. Year three was 320.” I’m like, “This thing has blown up.”
People talk all the time about getting an award from the Bestselling Author Summit or being in the Bestselling Author Hall of Fame. It’s impressive. Some of the Lifetime Achievement Award winners were Brian Tracy, Danny Sullivan and Tom Hopkins. It was awesome. Here is my question. How big of a company do you have to be to start an association? How big of a company do you have to be to start a conference or something that hands out national awards? Ted McGrath started the Coaching Speaker Association a couple of years ago. He’s a one-man operation and he’s got another big event coming up, sponsored by the Coaching Speaker Association.
What I would have done years ago, I wish I would have started some association and an agency that many people want to join and be a part of. It’s partly to give out awards, partly to honor and recognize people. It’s a place people can go to every year to share ideas, hear from industry thought leaders and quite frankly, network, converse and do business. Here is my question to you, “How big of a company do you have to have to start an association?” If you started an association in 2017, what could you envision? What type of association could you start? Could you start some teaching equipping resource center for your industry? What kind of awards could you give away? Could you close your eyes and imagine where you’d be in a couple of few years and how many companies you could network with that would be part of your association? For episode 154, how about starting an association? Take care.