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This episode is titled, Stop, Think? We’ve all heard the famous, “Stop, drop and roll.” If you’re in a business, a building or a home that’s on fire, you first stop, then you drop to the ground and then you roll. There’s a critical word in there. It’s called stop. I think back often to the famous book, Think and Grow Rich. You first have to stop and think. You’ve got to dedicate time to think. I spent many months of my life writing a book called Rally: 19 Growth Techniques You’ve Never Heard Of. It’s soon to be coming out. I’ve also spent many months of my life in a fairly specific mindset and it was a three-part mindset. The first two I knew I was going to do going in. The third one came to me recently. The first move I was making a few years ago is stop, think and create. Stop, think, evaluate and decide what do I need to create next? Is it a new product? Is it a training guide for an existing product? Is it a new hiring practice? Is it a new business? Do I have to create a new website? What do I have to create?
I was about a few months hardcore into stopping my life deeply thinking and creating. During that phase, I will admit, we came out with some of my most creative products and writings in my lifetime. No question. It was fantastic. I spent about a year, I’m still doing a little of this where I stopped, I thought and I measured. I spent a good full-year thinking in deep silence about employee production. I stopped, I thought and I measured website performance, my efficiency and everything I could get my hands on. I measured a business against a business a few years ago. I measured a website against website traffic. Anything that I could find numbers on, I measure. I measured advertising. I measured who was sending us referrals. I became a measuring fanatic because I know for a fact that what is measured, gets managed. What is managed, gets done.
If you want to guarantee something doesn’t get done, don’t measure it. Don’t measure something on a regular basis and see where it’s at in a year. It probably won’t exist. It’s called entropy. Anything God-made or man-made goes from order to disorder. I have spent many days on a new stop, think and something else. It’s called stop, think and stop. We are by far going through the biggest growth phase. I did the numbers, 2016 was unequivocally our greatest growth year of all time, bigger than 2014. We will hit the Inc. 5000 list again and we have a good shot at the Inc. 500 list, which out of eighteen million businesses puts us in the 500 fastest growing company. Why is that we as a mature 25-year-old company are growing like a weed?
A lot of it has to do within the last few months of measuring some of the things that my measurement showed me as, “I’ve got to stop, think and stop.” I’ve got to stop emailing people. I’ve got to stop texting people. We did an audit and I measured, I was getting 290 inbound emails, text and Skype a day. How can I possibly breathe, let alone run anything and respond 290 times a day? Let’s get real. I don’t drive to the airport anymore. I have someone drive me there because that’s an hour and fifteen minutes there. That’s an hour and fifteen minutes back that I can be working instead of driving. Think about how much I travel. That is a massive amount of positive, creative hours.
I speak a lot. I got back from Vienna and Bucharest. I speak all over the place. I stopped some of my speaking engagements. The ones that I’ve been doing for years. One of them I was doing five times a year because I stopped, I thought and I measured. I loved that speaking engagement. I removed emotion. I looked at the numbers and I stopped it. There was no reason to keep doing. If you took the emotion out, the warm fuzzies out from a business standpoint, it didn’t make sense to continue. Here’s my question to you. Stop, drop and roll when the house is on fire or when the house is burning down.What is measured gets managed. What is managed gets done. Click To Tweet
Since 80% of businesses fail in two years and 95% of businesses fail in five years, my guess is there is a great percentage of people reading this where your business may not be burning down but your marketing department might be burning down. Your HR department, your advertising and marketing division or the combination of the two could be burning down. If you don’t even know what that means, it’s burning down. If you don’t have a growth model in place that far exceeds entropy kicking your fanny, then your business is breaking down. It’s time that you stop, think and measure. You start measuring anything you can get your hands on for 60 days. I want you to immediately stop, think and stop things that you’re measuring determines you should stop.
What areas of your life do the measurements tell you, “You are wasting time, stop it?” If you don’t think you can stop emails and text, read Tim Ferriss’ The 4-Hour Workweek. That guy answers emails on Thursdays at 4:00 PM. Once a week he checks email. He’s got some assistants that do a lot of email checking but he’s still doing what he did years ago. That’s where I stole that from. Email, texts, Skype, all the digital things you do, those are electronic leashes. You run them, they don’t run you. You don’t check email all day. You don’t leave Skype and email open all day. You know better. Stop, think and stop. I hope this helps, see you.