It’s a well-known fact that some businesses survive while others don’t. As a business owner, where do you see yourself between these two? If you’re quite unsure, then maybe you need a business physical or business assessment. Many business people tend to forget this either because they are afraid of what they’ll find out or they procrastinate. No matter what the reason is, a business assessment is very vital. Remove those business scares and focus on growth instead.
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Get a Business Physical
This episode is sponsored by Digital Footprint. You can find the info at DigitalFootprint.net and some more cool news. Have you ever had a medical scare? It consumes you. It receives all, 100% of your attention. Some people survive, some don’t. Most people know routine physicals prevent over 90% of major catastrophes. Why don’t we all get routine physicals? There are only two reasons. Number one, the fear of what the doctor might find. Number two, procrastination, “It’s never going to happen to me.” Have you ever had a business scare? It consumes you. It receives all, 100% of your attention. Some businesses survive, some don’t. Most people know routine business assessments prevent over 90% of major catastrophes. Why don’t we all get routine assessments? It’s no different. There are two reasons entrepreneurs and business owners do not get regular business assessments. Number one is the fear of what the doctor or the consultants might find.
Some businesses survive, some don't. Click To TweetThere are seven things consultants might find if they do a business assessment on an entrepreneur, a business owner and this is seen from the eyes of the business owner. Number one is the cost. It might be exposed to what it would cost just to do the investigation. Let me put it this way. Some consultants will come in, and they’ll do a free assessment, and they’ll even only get paid if they grow you. However, the majority of consultants, they want a massive fee upfront, and it scares the bejesus out of business owners. Number two is the physical fear of the cost to fix the current challenge. Number three is the fear that the business leader may be found to be a bad leader. Number four is the fear that the product or service being sold might be on a decline. Number five is the fear that the industry is on a decline. Number six is the fear of competition is worse than they thought.
I can remember in 1997 that I knew I needed to bring a consulting firm into our chain of video stores. I had a fear that the VHS industry was going down. VHS takes the product itself. I also had a fear that competition was way worse than I thought. The final one is the fear that the employees aren’t on board. Here’s the second major reason businesses don’t get regular business assessments. It is procrastination, “It’s never going to happen to me anyway. We’re getting by. Things will improve. I need more time. If we had more money.” Those are delusions. Many of you know in your heart your current monetization stream is drying up, but you are physically frozen in fear. What are some options? What can you do? You can call growth consultants. I would only work with people that will only get paid if they grow you. This is how we did it for a long time.
We no longer do this. We’re now in the web space. There are plenty of consultants that are out there. This is the easiest one and the fastest, ask a mentor. Someone you know, even if you don’t know them well. Befriend a mentor but they have to run a company ten times bigger than yours and have them come in and SWOT you. Let them come in, interview your top people, your employees or interview you, but then have them do a SWOT, Strengths, Weaknesses, Opportunities and Threats. Here’s the key. The business owner can’t SWOT their own company. It’s impossible. That’s the same reason an author cannot edit their own book. They wrote it. How can they edit it? They can’t see their own mistakes.
SWOT has got to be done by third parties. If people love you, they will do it for free. Number three, launch a new product whether you think you need one or not, but only launch a product based on the results of the SWOT. This is going to show you big time if you were on the verge of a catastrophe. This is a small one, but it exposes if you’re on the verge of a catastrophe. Number four, create a blind/anonymous suggestion box in your company and make it mandatory in seven to ten days that every person creates a suggestion or two and all they’re doing is answering this question, “If you own this company, what would you change?” Have all responses anonymous typed up so you can’t tell who.
If people love you, they will do it for free. Click To TweetHere’s the point. Why wait for a crisis in life, health and business or in one of three positions at all times? We’re either in a storm big time, or we’re coming out of a storm, or we’re about to go into a storm. That’s it. You’re either in one, you just came out of one, or you believe you are about to go into another one. That’s how life works. It’s called welcome to life on planet Earth. Get a business assessment in the next seven days. Don’t put it off. Your life depends on it. I hope this helps.
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