EP199 Getting It Done | Ken Courtright’s Today’s Growth | Growing Business Today

The internet has provided you with so many ways to show your products and/or services. It has become a great tool for your business to grow. But with so many things going on, you may find yourself stuck not knowing what to do. Make a decision through learning some steps on how you can market your product by way of SEO optimization. Ken teaches on how to rank in search engines and how you can grow from there.

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Getting It Done

This is episode 199. I’m titling this Getting It Done. This is a podcast about proving to yourself that you can win in business. If you can do this one subject, this one growth technique, you can physically stack these techniques. It’s the same technique, but you can physically stack one on top of the other and build a business around it. There is no question. Here’s how it goes. I’ve got eight rules here. Step one, figure out what you want to sell more of, whether you have a product or a service or you want to invent a product. Whatever it is, I don’t care. Figure something you want to move.

Step two, explain to five people that you need to sell more of this and explain what that product is and ask them if you were going to buy this product, what exactly would you type into Google to find this product? You’re asking five completely different people. It has to be five. It can’t be two. You can’t think you know it yourself. It can’t be three or four. Trust me by the time you get to the fifth person, one or two of these things, people would type in will repeat and you’ll have a real good feel for exactly what key phrase you need to dominate. Once you think you know the key phrase that is either repeating or more common or feels better, you still can’t go with your gut. You’ve got to use technology here.

Step three, you’re going to use Google AdWords Keyword Tool or SEMrush. It stands for Search Engine Marketing Rush. Either tool, Google AdWords Keyword Tool or SEMrush, you’re going to type each of the five different phrases that these five people gave you into these tools and you’re going to see which of these phrases has the most search volume. Then you’re going to determine, “Do I want to go with the phrase that was the most repeated or do I want to go with the phrase that has the most search volume?” I can’t give you this answer. I’ve got to let you figure this out yourself and so you move forward that way.

Step four, set a goal to move that key phrase up closer to number one on page one of Google until you’re satisfied. If it’s a competitive key phrase and there have been websites that have been in existence for twelve years and they’re solid with financial backing, you’re probably not going to get to number one on page one. You don’t need to, you just to get somewhere on the top of page two, bottom of page one or depending on how soft your keyword is somewhere on page one to win.

Step five, listen to episode seven, How Google Ranks. Listen to it many times until you can teach it. I think the whole thing is fourteen minutes. Hear it a couple times until you understand it. If you want deep background and you’re not in a rush to do this project, you might want to hear the first twelve podcasts because we built those out for a very specific reason for product launches and different things. That will give you a really good understanding of how to move something, but this episode is expressly leaning on episode seven’s information so it’s very short.

Step six, write a piece of content under the following rules. Number one, make sure the key phrase that you’re working on is in the title of the post. Number two, make sure the key phrase is also repeated in the first sentence of the post. Step three, you’re going to write a piece of content that makes sure it includes the four Cs. These are things that are cool, comedic, cutting-edge and controversial. The goal of the piece is to explain to the world exactly why people should buy your product or service. What are the benefits, what are the deliverables and you need to do it in the person of why people are already buying it. You want to use social proof. If you’re launching a brand new product, you can make mentions of why people are buying these from other competitors. You don’t want to say other competitors, but you want to say it as if this product is already in motion.

The four Cs are things that are cool, controversial, comedic and cutting-edge. These are the types of things that give a piece of content the best likelihood of going viral. You want to write it from the four C standpoint, from the standpoint of exactly why people are already buying this type of product and you need to finish the piece of content with a call to action. You have to finish with some reason to buy now. Use some type of scarcity, some type of a great discount, something. You got to give a call to action that’s reasonable.

Step seven, publish a piece of content and start tracking the piece of content by the title in one of a couple tools. You can either track it in what’s called SEMrush. You can just physically type in the key phrase and see if your piece of content shows up. I highly recommend you take the time to install Mozilla Firefox and you go get the free tool called the SEOBook Toolbar. You go to SEOBook.com, a kid named Aaron Wall, one of the best SEO guys in the world, puts out a free tool. You need Mozilla and you install it in Mozilla. I believe it’s under the tools navigation button and then it’s free Firefox tool, something like that. You’ll find it. Then just install it and you want to start playing with the Rank Checker tool.

There are half a dozen tools that will show you the rankings as they climb. What these tools do is they can spot exactly what section of Google your piece of content is on. There are ten pieces of content per page. You’re going to follow the rules in episode seven of how Google ranks. You’re going to add link equity, you’re going to add author equity and you’re going to add social signals. If you don’t know what those terms are in detail, go to episode seven. There are some things you can do to raise author equity. You can start writing for other websites. I mentioned this in episode seven. You can have people of influence that have very large subscribers review your piece of content and recommend your post. You can even give them a slice of the action as an incentive if that helps things. That will give you both social signals and possibly even some link equity and then you want to find a way to create some contest, drive people to the page and different things like that.

The point of this podcast is you are going to make a decision. You’re going to study and find five different ways that are fun for you to add link equity. You have to listen to episode seven to understand that. You’re going to find five different ways that you might even find fun that ad link backs or backlinks from other websites to that specific page on your website. You’re going to make a commitment no less than one week. If you’ve got to hire an intern to do this for you, hire an intern. If you’ve got to hire an SEO company, hire an SEO company to do it. Make a decision, “I’m going to never go a week without adding one link to that exact page,” not your domain name, not the home page, that page of content. What’s going to happen is when you get this from page 50 to page twenty of Google to page ten, all of a sudden, you’re going to look up and you’re on page three.

This is when things start to get exciting. Your adrenaline starts to go because if it gets to page two, you’re going to start getting traffic on that page. Here’s what I’m here to tell you. Social proof says if you can get it to the very tippy top of page two or the bottom of page one, you’re going to get traffic and sales. If you can get it to the middle of page one, definitely you’re going to get some sales, there’s no question about it. It’s like crack cocaine. I have no physical evidence of crack cocaine but from what I hear, this is like taking crack cocaine. Once you get a taste of a key phrase on page one of Google and you realize, “I did all that work one time, all that time, all that expense, one time and I’m now on page one. The cost of people clicking on that is zero.”

It was a one-time expense for a future potential revenue stream and then you make a commitment to keep adding a link every couple of weeks or every month in case a competitor notices that you jumped over them and they start building links. Here’s the real magic. Once you’re satisfied with where that phrases are on page one, you then start on a second key phrase. You write a new piece of content, you build link equity. Here’s what’s so cool, working on that second key phrase is also building link equity to your root domain name. Even though you’re driving the links to that separate page, you’re adding value and you’re raising the domain authority of your website and it’s going to lift up your first key phrase as well. Do not stop this until you are satisfied because you’re going to know once you do the second key phrase, there is a phrase in business called, “Success is only success when it’s twice repeated.” You can get lucky once but if you do the same tactics and get lucky a second time, it’s not luck. You know what you’re doing. Once you can do it twice, you could do it ten times twenty and make a living doing this. I hope this helps. Episode 199, Getting It Done.

Important Links:

• How Google Ranks – Episode 7
• SEOBook.com

• Here’s How »

• kencourtright.com
• Today’s Growth Twitter
• Ken Courtright LinkedIn