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F Your Stuff Up
It’s the first workday being back from Digital Footprint. It was awesome. I’ve got to give a shout out to Brent S. Maze. It was great meeting you there. I appreciate the kind words about the podcast. I saw a ton of podcast listeners at the event. I cannot thank each and every one of you enough for all the kind words you guys had to say. As one of you said, “Don’t stop podcasting,” so you can count on me. I’m podcasting so I can transcribe these bad boys and kick out some killer books.
Everybody has to have a national, if not, a global business. Click To TweetI don’t think I will ever stop. What I wanted to cover here is a nugget or two that I heard from the stage, specifically nuggets that I’ve heard at least a couple of times, but they didn’t hit me until this time.
We had a speaker on stage named David Corbin. Dave is amazing, to say the least. We had him out a couple of years ago at our mastermind here at our campfire at our house. I’m in a men’s group with him. I meet them six times a year. Everybody has to have a national, if not a global business. We fly into LA every 60 days. It’s a three-hour meeting and then we all fly home. If you have not read Dave’s book, Illuminate, you have to. It’s one of those things where it is simply not optional. He came out with the bestseller called BrandSlaughter. Dave was onstage and he was the closer, the final speaker. You save the best for last.
He talks about how he was brought into Domino’s Pizza and how he dropped some nuggets to get them to see the light to turn that company around. The technique he used was called Face It, Follow It, and Fix It. He says, “F your stuff up, face it, follow it and fix it.” What this means is when you know in your gut that your business or your division of your company or whatever you’re controlling or managing has an issue and you know it does, you know it has a weakness, a lot of people turn a blind eye to that weakness and they pound on what they’re good at. They pound on the positives and they ignore the negatives. In David’s famous book, Illuminate, he goes the other way with it. He says, “You’ve got to face it. You grab it by the shoulders, you stare at it in the eyes, and you face it.” You have the energy and the understanding to fix it. You’ve got to follow it and ask yourself the magical question, “What will happen if we don’t address this issue?” You follow it and you go out a month, two months, a year. What will happen?
A lot of people turn a blind eye to weakness. Click To TweetI did this in my business and I looked at the weakest part, which was our accounting and I faced it. I was like, “This is bad. What will happen if I don’t fix this?” I said, “Some of our higher-end site partners, our clients, they’re going to question the numbers on our websites.” We ended up going with the second-largest accounting firm in Chicago because we faced it. We followed it. What will happen if I don’t fix this thing? We fixed it. Here’s Dave’s question to you.
What, in your life and in your business, do you not want to face? You need to face it, then you’ve got to follow it. Let’s say you have a drinking problem or a drug problem, follow it. What’s going to happen if you don’t stop drinking? What’s going to happen if you don’t stop doing drugs? Follow it through. If you have kids in this situation or you have friends and relatives and they’re facing this in their own business, be strong with them and help them face it. Help them follow it. What is going to happen if they don’t address it? Help them fix it. Be a great person and help them fix it. This episode is called F Your Stuff Up. We’re going to face it, follow it, and fix it. I hope this helps. Take care.
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