Among all the great things you can learn from Greg Reid’s Three Feet From Gold, Ken shares one that truly stood out and could give you a lesson on taking information: the story of how R.U. Darby strikes gold. We all need a push in our business. Sometimes, all it takes is to have that just one nugget of information. This information could change the direction of your life completely. Looking back, what one nugget of information did you receive that turned your business and life around?
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Just One Nugget
My goal at this past Digital Footprint was to prove to all the people in attendance that it takes one nugget of information to turn your life around, change the course of direction, and get you moving where you need to go. I built a case study upon a case study of the evidence and I finished building my case with the story of R.U. Darby. Some of you may know this story. It’s the famous anchor story of the great book, Three Feet from Gold. If you have not read Greg Reid’s Three Feet from Gold, shame on you if you’ve heard of the book. If you haven’t heard of the book, I’m here to tell you about it. The book has about fifteen to twenty nuggets. This definitely does not steal the story or rob the thunder of the book. It’s one incredible nugget after another.
One famous story in the book is the great story of how this guy, R.U. Darby, strikes gold. He uproots himself, goes to California, buys all this expensive equipment, and he does strike it but very quickly, he doesn’t strike gold. He strikes out. He keeps digging and keeps digging and the bottom line is he gave up. He sees this junk man walking through his property and he says, “Do you want to buy this equipment for $200?” The junk man looks around and he’s like, “That stuff’s worth about $10,000,” and this was back 100 plus years ago. He goes, “I’ll buy it for $200.” He buys his equipment and all of his property for $200. He doesn’t know the first thing about gold, so the first thing the junk man does is he takes the blueprints of the property and takes it to a local engineer because he was looking for some nuggets of information. He doesn’t know the first thing. He needs some direction.
He takes these blueprints to the local engineer in town and says, “Here’s the deal. This guy sold me his property and all of his equipment for $200. Do you have any idea if there’s still some gold on this property?” The engineer starts laughing a little bit and he goes, “I can’t believe you’re asking me this,” and he says, “Why?” He goes, “Everybody in this town knows that that person who was digging straight east to west, struck gold right in the middle of the property, and continued digging from east to west and then kept going west and going west. Everybody in this town knows that gold runs in veins and that vein happen to be running north and south.” He goes, “Son, all you got to do is go back to the original spot where R.U. struck gold and then do a 90-degree pivot and go the other way. Go in the direction of the vein of the gold.”It takes one nugget of information to turn your life around. Click To Tweet
Readers, that property still supplies Fort Knox with all of its gold. We don’t even know how many hundreds of millions of dollars had been pulled out of that property after he bought that equipment for $200. The point is the junk man needed one nugget of information, “Just go 90 degrees.” Where are you at in life? What one nugget of information could propel you over the top? You say, “Ken, if I knew the nugget I needed, I wouldn’t be reading your blog.” Here’s what I’m here to tell you. You need to find my episode called the Success Wheel. You need to read that thing twice in a row. I’m going to give you some nuggets that are not in that episode, but it’s going to be in the Success Wheel version 2.0.
If you’re not reading a book a month, if not a book a week, if you’re not attending conference after conference you can attend, maybe you can only do one conference a year financially, one a quarter, or one a month, whatever your budget allows, you need the conferences for the information that comes off the stages. You need the conferences to hear what books the leaders are still reading now. If you can’t make it to conferences, you still have to feed your brain on the cutting-edge information in your space. I am a member of getAbstract. It’s a book summary club, so I can read these great books of 200 pages in eight pages. If the book strikes me, I then order the book. I only order about one out of every three because two out of every three is not apropos to what I’m involved in.
The other one that I do a lot that I recommend you guys do and this one is free is Google Alerts. I’ve got a couple of podcasts way back in the day of how to set up Google Alerts. Come up with twenty to 30 incredible Google Search phrases that are profound in your industry. Let’s say you’re a chiropractor in Las Vegas. You want to set up a Google Alert, “Chiropractors in Las Vegas,” but if I’m a chiropractor in Vegas, I would also set up phrases like, “Chiropractic breakthrough techniques,” or “Best techniques used by chiropractor,” “Chiropractor books,” or “Cutting-edge technology in chiropractic.”Feed your brain information. Click To Tweet
I would put in the phrases that are important to your industry. Every single time any magazine or any newspaper publishes a new article with that phrase in the title, Google will email you that article. You can feed your brain with the greatest summaries of the greatest business books and Google Alert is scraping every single day, every website in the world looking for content right along your alley and send it to you. This episode is titled Just One Nugget. What one nugget do you need to catapult your business? What one nugget can you supply Fort Knox, meaning your family’s bank account? It only takes one nugget. Take care.