No matter what industry you are in today, your social media following is going to affect the way people perceive you and the value they attach to you. Almost everything is judged by it. It’s not even important in your business anymore; it’s bordering on urgent. Ken gives some insights about social authority and social proof and how you can use these to propel your business forward with the times.
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Leveraging Social Business Today
We’re growing businesses now. We were not growing businesses with techniques in 1988. This one is called Leveraging Social. I had a phenomenal plane ride. Sitting to my right was one of the greatest people I’ve ever met, John Asher. He’s a director. His family is definitely a Hollywood royalty. His grandfather directed Dracula. His dad directed I Love Lucy and The Mary Tyler Moore Show. His mom was in the Mary Tyler Moore Show. He’s been in countless shows and his IMDB profile doesn’t stop, he’s amazing. John is an incredible human being. In the four-hour conversation that Kerri and I had with John, it got me thinking and when I went back home, I started asking around to verify some of the things that I was feeling. It turned out I was right.Almost everything is judged by the amount of social media following a person has. Click To Tweet
I wanted to do an episode on a little bit of John Asher’s industry, how people think and operate, how money is made, and I’m going to bridge it to authors of books and business partnership. Here’s what I found out with one week’s worth of homework. Did you know that agents of actors and studios that hire actors pay the salary to the actor of a given movie or show partially from their social media following? Meaning as soon as a new actor comes to the table, one of the questions these agents, directors, and studios ask is what is the size of the social media following when it’s all added up? They don’t just look at Facebook and there’s their decision. They add up Facebook, Twitter, even LinkedIn, Instagram, the whole shot. They realize how much influence that actor has when they collectively size up their following.
One of the greatest actors with the biggest influence is Vin Diesel. He’s one of the highest paid actors in the world. He has one of the biggest followings in social media. Did you know that now publishers of any book in any space with an author that is less than two years old in the publishing world, almost everything is judged by the amount of the social media following? Did you know that I’ve had three major conversations with people from Entrepreneur, Microsoft, and others? What continually comes up is, “We’re very curious, what is the size of your draw?” We kept saying, “What do you mean what’s the size of our draw?” What is the size of your cumulative social media following, podcast downloads per month, per episode? They want to know what the Ken Courtright’s Income Store reach is. They want to know this before deciding to what degree they want to partner with on any projects we’ve got going.
Here’s my question to everybody reading to this episode, what is your Instagram following numbers? How much is it growing weekly or monthly? What is your Facebook fan base or like base numbers? What is it growing weekly or monthly? You need to find out how important is it to you as a business owner, as an entrepreneur, as a leader, and as an influencer. How important is it for your voice to be heard? I know the answer, it’s incredibly important. It’s no longer just important, it’s bordering on urgent. People have one to two years to establish true authority via social signals, reach, and draw. I’ve got a number of reasons behind that, from the amount of new platform still coming out now that are going to someday put a big dent in Facebook and Twitter and Instagram’s reach.
As we know, Google Plus came and went. If Google couldn’t establish Google Plus, you know that there is sand shifting right now in that social world. We have to respect other countries, other languages, and other apps that are currently out there. There are some serious movements in a couple of few countries right now. We need to build draws and followings big and fast on any one or two platforms so that when we see this next burgeoning platform, we can literally morph the audience from one to another. Just like in my previous podcast where I said that those that have the biggest growing email lists owned the biggest ATM machines, we’re going to add a little caveat to that. Email, I believe, will be around for a long time.It doesn’t matter what the platform is today; it matters that you’re on a platform. Click To Tweet
It will not be around forever, for those of you using Slack, you know that. Email currently is a major player in reaching and communicating, however, it will be eventually replaced purely by social. Here’s the key. It doesn’t matter what the platform is now, it matters that you’re on a platform. Your voice is going out daily, if not weekly or monthly, and you’re growing a subscriber base because your ear marker is moving forward. Your collateral, your currency, your exchange value is the weight of your words. What is the weight of your words? How much of an influencer are you really? That is only determined by the total draw or the count of how many ears are hearing your voice. I hope this helps.