Success in business doesn’t assure happiness. That is why we see people who are still lonely even at the top. What they lack is what Aristotle called eudaimonia. It’s the act of flourishing or the feeling of fulfillment. In business, this can be achieved by leading customers to satisfaction. Step back and ask yourself, are you for the growth or the money?
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Listen to the podcast here:
Eudaimonia
This episode goes back to 400 BC. Have you ever been around business owners and business people where their company is growing rapidly, yet they’re constantly cranky, maybe even sad or melancholy? They’re never happy. Have you ever been around people where you know for a fact that their businesses in the last couple of few years have been bleeding money? They’re physically hemorrhaging money, yet they’re the happiest people on the planet.
At the end of the day, businesses aim to satisfy those they serve. Click To TweetThey’re in the throes of business. They love what they’re doing. They know they may not make it, but they’re always in a phenomenal mood. I am here to tell you that this very short podcast is going to be able to help a lot of people.

Aristotle defined for us the goal of most people and most businesses. He called it Eudaimonia. Businesses are connected to their client and customers leading to Eudaimonia or the act of flourishing or the feeling of fulfillment. At the end of the day, a business’ aim is to satisfy those they serve, providing the heightened feeling of fulfillment. Here’s my question to you. In your business, do you feel fulfilled? Would you consider yourself flourishing? If not, it may be as simple as taking a look at Eudaimonia. Are your goals lined up with Eudaimonia or money or growth? I hope this helps. Take care.
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