What marketing methods have you tried in the past that didn’t work? This is the main question that you ought to think about. Recalling back to those, have you ever considered that maybe the circumstance in the past was not conducive for the methods to work then? They could be mismanaged, underfunded, or simply too early. People tend to give up on the first try, yet if you think it over, maybe these methods will better work now.
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Tried Didn’t Work
One of the greatest growth consulting questions that we ask back in the day when we used to do regular contracts and I started asking as I’ve started doing some consulting again is, “What marketing methods have you tried in the past that didn’t work, that, looking back, may have been underfunded, mismanaged, or simply too early?” Meaning your website might have lacked social proof. You didn’t have evidence of being around very long. You didn’t have a lot of trust factors online. People were Google searching you and there was nothing to find about you. Maybe the marketing was too early.
Your marketing may just be too early to garner social proof. Click To TweetThis has come up a lot. There’s a lot of new marketing platforms, there are a lot of different creative ways to find marketing budgets. People are trying a lot of new things and they’re quickly giving up on standard marketing methods after trying them just one time, but not with enough emphasis and muscle. If you think back in your business career, what marketing methods have you tried that in the past they didn’t work, but looking back, they may be were underfunded? How about Google pay-per-click? I’ve been hearing that so much, “It’s not working. I’m putting this much, it just didn’t work. It didn’t work for us. It’s our industry.”
If you go into SEMRush.com, you put in your website, look at the competitive graph, it’ll usually list three to ten companies. If you click on the company inside that graph, it’ll show you a graph of their traffic, what’s organic and what’s paid. The orange graph has paid. If they’re spending to $2,000, $5,000 to $20,000 a month on pay-per-click and you previously discerned, “It didn’t work for us,” if you have a direct competitor spending $150,000 a month or paying it in pay-per-click, that’s not abnormal. That’s $3,700 a week. $5,000 a day in pay-per-click is not a big budget for a real estate company and insurance company. There’s a lot of people spending $100,000 a day. There are companies spending $100,000 an hour on pay-per-click.
What thing have you tried, like pay-per-click or Facebook Ads where you tried them a little bit, where you were the manager and you didn’t contract it out to an expert? Please understand, we do not offer any of these services, so don’t be emailing me. What marketing methods have you tried in the past that didn’t work, but you look back and you’re like, “Maybe they were underfunded or maybe they were mismanaged?” Meaning maybe you were the manager and maybe it’s time that you have some cash flow to segue that off to someone else.
I’ve got to thank Travis Ziglar for bringing up this one. I was on a call with him and he brought up the point that they did try pay-per-click. I’m not thinking of Travis and Jenna in this episode, I’m thinking of two different people. Travis mentioned, “We did do pay-per-click before, but I wonder if it wasn’t because our site didn’t have social proof.” I’m borrowing that from him, that was very insightful. I’m going to go with their 5% to 20% chance that people do pay-per-click to a website that didn’t quite have the social proof.
Take another look at the marketing methods you used; it just might work today. Click To TweetOn that note, if you’re doing digital or commercials and you’re driving traffic to an entity to sell something quickly, I’m hoping you’re driving that traffic to a landing page and not a website. What marketing methods have you tried in the past that didn’t work, that when you look back, you might have been underfunding them? They might have been mismanaged or it might’ve been simply too early that you should take another look at that marketing method as it just might work now.
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