Authority changes everything. With authority, you have a magnet for talent and opportunities. That is why you have to establish yourself into the world and have people find you. It begins by finding your niche that best suits your personality, and then developing that. You can also write a book and watch as it opens up many opportunities for you. Simply stop and think, put it out there and show the world that you know what you’re doing.
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Authority And 101
I’m going to call this Authority 101. I was going through our Growth Checkup Chart. For those of you who are new to the podcast and have not heard episodes 63 to 70, they’re all centered around in infographic that we teach from of how to grow any business in any industry of any size. To see the graphic, you go to KenCourtright.com and click books. There’s a sub button you can click. Once you click on books called Presentations, then click on the infographic and it blows up so you can read the fine print. The bottom line is any company of any size starts with episode 63.
We break it down, take some of the transcriptions of each of the episodes, put them on a cool graphic, and center it around a rocket ship. It’s our opinion that it is physically impossible to study and do the points in episode 63 to roughly 70 and not grow your company dramatically. As I was going through the document, I remember noticing that one of the bullet points of episode 68 is The Law of Authority. I remember saying to myself, “If there is one part of this document of all the hundreds of pieces to this cool blue graphic, if there’s only one part I had to teach on the rest of my life, it would be the law of authority,” and it’s simple. Our company changed 180 degrees on a dime once I stopped my life long enough to write a book.
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I had attempted to do it in roughly 2000 to 2004. I had never done it. I tried it again in 2008. I could never slow my life up enough to just stop and write. I’m on book number three. I’m two and a half years into it. I stop on a regular basis. It’s awesome, but it’s not done yet. It’s got to be perfect. I want to dig into the law of authority a little bit and remind people of some of the meat and potatoes behind this. You can have an authoritative company. You can have one single authoritative employee. Quite frankly, you could be the authoritative entrepreneur. You could have a company that is known for its authoritative tagline. Our tagline is incredibly authoritative. We can grow any company in any industry at any time. We’ve been doing it since 1992 and we’re not about to stop.
We’ve helped grow McDonald’s. We’ve helped grow Harrah’s Casino. We’ve helped grow many banks. Many people, small to large, have come to us to say, “We need help growing in this area.” We have grown 3,100, 3,200 companies. We’re a fourth-time Inc. 5000 company. We hit the list again. Here’s the key, you can have an authoritative tagline. You can have an authoritative book. You can have an authoritative podcast. What does it all mean? Authority changes everything. Number one, authority is a magnet for talent. When you make the decision to get educated, study every book, go to every conference, read every transcript that you get every journal that’s in your niche, when you make the decision to absorb anything and everything for a six-month period of time, set your Google Alerts, if you want to know how to do this, you just got to go to my oldest podcast. Start with episode one, get through one through 30, you’ll have it down.
Once you make the decision to absorb, you then have to make the decision what platform best suits your personality to prove to the world your authority. It could be a book, it could be a video series, it could be a podcast. It doesn’t matter. The world is going to find you anyway. You’ve got to have a voice and bring it out there. This is what a game changer is for us, authority is a magnet for talent. It’s a magnet for A talent and a talent brings in other A talent.
We are a four-time Inc. 5000 company. It means that of the eighteen million US companies, we’re growing faster over a four-year span than all but roughly a thousand. We’re right around a thousand, out of eighteen million. We have an incredible talent and our incredible talent keeps bringing in and attracting other incredible talent. We bought a building. Our new office building is seven times larger than our prior building. I am not bragging. This is 25 years in the making, but we have exploded the last seven years.
About six, seven years ago, I stopped my life and I wrote this little bitty book called Online Income: Navigating the Internet Minefield. Everything changed after that. Our job sizes immediately grew. The talent came to us, other book deals started to come in. Speaking opportunities came. Everything changed because I simply stopped and showed the world that our company knew what we were doing in our niche.
This is a Q-tip moment, authority allows people to trust you. In the old days before Alan invented the internet, people had to know you, like you and trust you. That is not the case now. People have to immediately trust you immediately within 30 seconds of a Google search on your name or your company name. As soon as they can quickly trust you enough to study you, to get to know you, to then like you, to then trust you to purchase something, that’s when business begins at the highest level. If you’re newer to the podcast in the last six to nine months and you have not gone back to episode one regarding S-Curves critical, it’s episodes four through six, How To Read Your Client’s Mind, Trust Trumps Everything.
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Some of these are anchor podcasts to a lot of what I talk in a microburst. This is just a microcosm of Episode 68, blown out into a lot more minutia detail. I strongly urge you to go back, do a podcast dump when you get a minute. I would say the critical things if you don’t want to go back and do them all, definitely one through 35 and then 63 through 68. I’ve had a lot of people tell me that they’d done one through 35, then 60 through 68. They did have to then partition back into some of the 40’s and 50’s to understand in detail the ones in the 60’s.
If you have a business and it is not growing at the exact pace you want, you don’t have all the controls in place and you want to relax in the numbers and just allow growth to happen, it behooves you to go back into 63 and do that growth chart, but you got to get a color printer. Print out 63 through 68’s Growth Chart Checklist, which is on KenCourtright.com under books, under presentations, and then print it out. You’re going to find that advantageous when you go through all the podcasts. It will make it a lot more sense to follow and you can use a pencil or pen and check it off, “I did that. We’re lacking here. I can see this is why our competition is kicking our butt and away we go.” Hope this helps.