Continuing The Magic of Thinking, Ken gives the second part which is determining what you want. Beginning first with thinking small, step two is going over it and start thinking what you want for your business and why. Ken lays down the stumbling blocks why people can’t seem to point the things they want. Allow yourself time to think things through and go soul-searching. Find what it is that you truly want. Lay down your dreams and goals. Hopefully, you can begin to concretize the ways you can propel yourself and your business forward.
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The Magic Of Thinking Pt. 2
This episode is loosely sponsored by Digital Footprint. If you have to grow your business, if growing your business 10%, 100%, or 200% is not optional, if you have to employ more people, if you have to pay back your parents, your relatives, or whoever you borrowed money from, if you have to finally put your best foot forward and do something that is right, then you know who I’m talking to. You that are reading this blog know I’m hitting a certain percentage of you guys and gals. If you know that growing your business X percent would get you everything you’ve always wanted in life, then I’m going to urge you to go to DigitalFootprint.net, go to the bottom of that homepage, and play the little sizzle video. It’s three or four minutes long, one of our guys put it together.
I want you to watch what we do at Digital Footprint, but more importantly, listen to some of the people on how far across the globe they came to get there. What they got out of the conference, what it’s all about, and how exhausted some people in the audience are. They were exhausted when they got here. They were even more exhausted after going there. See if you can ask yourself, “Are these testimonials real? Are these pure?” You’ll see the fire-breathing through their eyes. We’ve got people of every age in that video what exactly they got from coming to one of our events. I said this on episode 246, I am so proud of Digital Footprint as a conference. Both Inc. and Forbes endorse this as a top five, cannot miss, must-attend business accelerator.
Determining what you want more is not an adequate answer. Click To Tweet
We have put much time and energy into making it the greatest first-class event of all time. I urge everybody reading this to get your tickets as the prices will be starting to escalate. It will, as it has since its inception many years ago, every single Digital Footprint sells out and we have people standing at the door that we cannot allow them in. That’s not scarcity, that’s the facts, and we grow as fast as we can, but it’s got to be controlled.
This is episode 247, The Magic of Thinking Big part two. What is step two? Step one is think small first. Get a 30-minute block. Set time aside. Get out of reactal management, it’ll cause things to happen and start to think. As everybody’s heard, for those loyal followers, the book is called Think and Grow Rich. If step one is to use a little causal management to stop your life for a little bit and think, what do you think about? Part of the magic of thinking big is to understand the discipline of how and why do you need to stop and think. First and foremost, we have to determine in this first, second or third, 30-minute block of time, what do we want? What do you want? Write it down. Make a list of ten to twenty to 40 things. Dream big. It’s the magic of thinking big. If you don’t write it down, in my opinion, I agree with some of the early 1900 writers. If it isn’t written, it is not real. You are afraid of it. We get a lot of response when we talk about this.
What if I don’t know what I want? That’s not a problem. That could be a good thing. It could be a problem. You could be content, not that that’s necessarily a bad thing. First of all, determining what you want more is not an adequate answer. “I want more.” Why do you want more? A very common legit question is, “Ken, Kerri, what if I don’t truly know what I want?” It’s time for some soul-searching. My guess is one of the reasons you don’t know what you want is you don’t take enough time to stop and think what do you want and/or you feel guilty because you want more. That is what’s called a Scarcity Mentality. You think there’s only a finite amount of resources on this planet and if you get more, somebody else gets less. As most of us reading this blog, no. That’s simply not the case.
What if you don’t know? How about this? Even more haunting, why do you want anything? What is wrong with what you have? Why not be content with what you have? Why do you want more? We are built to want more. I read a book, it’s the bestselling book of all time that says, “There’s a guy upstairs that has a plan for my life, and one of the plans is to prosper me and not to harm me.” Not to get religious on this, but it doesn’t matter what major religion you’re a part of. Every single major religion has a similar phrase in their Bible. Let’s stay on this point for a second. Is it okay to want more? Is it okay to think big?
I’m going to give you a reason why you might want to consider thinking big. It’s possible that someday you might want kids or more kids. It’s possible that someday you may not want kids, but you might interact, socialize, and or lead other people. Back in the ‘50s, Walt Disney received a plaque from the President of the United States. It says, “World’s Greatest Dreamer.” It’s still up on his preserved wall in his office and it was a compliment. It was the greatest compliment he could have gotten. Now, 70 some years later, it is not a compliment to be called a dreamer. It’s a cut-down. People are saying, “Get your head out of the clouds. Get a job. Get secure. Stop setting yourself up for failure. Only a Nano 1,000 or 1% goes to the pros. Why would you want to be a professional athlete?”
One of the reasons you don’t know what you want is you don’t take enough time to stop and think. Click To Tweet
Here’s what I say. Stick your fingers in your ears, stick your tongue out at every person that knocks your dream, and get out a massive piece of paper. As big as you can get it, I don’t care if it’s a piece of construction paper, 2×3 feet, but I want you to write down everything you want. I want some of them to be difficult. Maybe you want to get your parents’ home from their job. Maybe you want to retire your aunt. Maybe you want to put a college fund together. Maybe you want to get a rainy day fund. It doesn’t matter, it’s your dream, but please get out a piece of paper. Understand that you can hide this piece of paper and no one in human history will ever see it but you. Nobody’s going to see it. Nobody’s going to judge you. Write down what you want.
You’re going to find in this soul-searching episode that there are things you do in your core gut want that you have been afraid to admit to yourself. Here’s where I need you to take this step to understand the magic of thinking big. You’ve got to go to why. Why do I want this? Why do Ken and Kerri want 1,000 revenue-generating websites? It sounds money-driven and egotistical. They get to manage 1,000 sites and share revenue on 1,000 sites. Who cares? Here’s the deal. Who cares from the outside why we’re doing? I know why I’m doing it. I know why Kerri’s completely onboard with our push to 1,000. We know the why behind why we’re going after 1,000 sites. You need to take this list of twenty, 30, 50 things you want and to the right of every single one of them, you got to write, “Why do I want that?”
You drill down. If it’s a thin response, why that and then why? Here’s the deal, you need to get a few whys until you cry. You drill down the why until it physically makes you cry. I’m literally getting emotional because the why behind our 1,000 websites does make me and Kerri cry. My wife writes checks every week to some of the coolest organizations and on multiple occasions, she’ll come back to the house and say, “You have no idea what I experienced. I made these people cry. They cannot believe that we walked in with a check for this and that.” We know why we’re doing what we’re doing. Our why of everything is to make people cry with our money. You need to come up with your own personal why and once you get the why to the point, it gives you goosebumps.
On top of your goosebumps, you then might realize, “I need to shift some energy.” It doesn’t have to be fulltime in the beginning, but it could be a little bit. You need to understand why you’re shifting the energy over to that new goal, that new big, thinking dream because it’s the why behind it. Sometimes, and I said this on episode 246, you don’t have the energy to think big. The reason you don’t have the energy to think big is you’re stuck in reactal management. Why are you stuck in reactal management? You’re doing something that doesn’t have a big enough why attached to it. If your why is massive, you literally wake up jacked. You can’t fall asleep. You’re too excited.
I was at my desk at 5:35 AM. I don’t have a clock. I don’t set an alarm. I just couldn’t wait to get here. I could not wait to work. I get to do what I do. Why? The why behind what I do is massive. The key to the magic of thinking big is buried in step number two. Step number two is in the 30-minute block of time, determine what you want. When you determine what you want, the only way your want is going to have any stickiness is if there is a why behind it so big it makes you cry. I’m going to drop a little subtext to the why. I have a feeling that no matter whom you are, no matter what country you’re in reading this, no matter where you’re sitting. When your why makes you cry to the max, I got a funny feeling there’s going to be a bit of excellence behind your why.
You need to get to a few whys until you cry. Click To Tweet
It could be tithing. It could be helping another person. It could be retiring someone. It doesn’t matter what it’s going to be. There is some form of excellence. The only way you’re going to get to the ability to produce your why is if you get so phenomenal at the vehicle that gets you to your why. Does it make sense for you to separate yourself? We can’t go out and build or buy 1,000 websites. What if they all sucked? What if none of them made money or some have made money and then they crashed and burned? We have to be awesome at getting these sites to make money. There has to be excellence in supporting the vehicle that’s driving towards your why. What I love about step two of the magic of thinking big is the subtext of the ‘why’. It forces you to understand that your vehicle is going to have to be elevated in excellence to be the delivery mechanism of determining what you want.
Step two is determining what you want. You’re going to have to drill down and get a why until you cry. If you can go after that why the only way I’ve ever seen people achieve it is because they created a vehicle. They moved that vehicle up the quality ladder to excellence, and that excellence separated them to get as much business as they needed to get to achieve their why. Then the rest is history. I’m going to hit step three and step four on future podcasts. Episode 247, The Magic of Thinking Big part two. I hope this helps. Take care.