Ken gives one out of two accelerators to propel your business towards success. It is finding an accountability buddy. To have a person stand by you in your business that you can share your goals and objectives with helps keep you on track. It also brings out the power of the spoken word. Having someone there whom you can speak with makes those words become reality, but be careful because not everyone can be your accountability buddy. Ken tells you why and who these people are.
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Magic Accelerator 1
I’m on step five of what is a four-part step of The Magic of Thinking Big. Step five and step six would be considered accelerators. I wouldn’t put them as part of the core. However, for the select few people that do think big, there’s a portion of that group that uses accelerators to achieve amazing results. Step five, which is the first accelerator of the magic of thinking big, is the concept of using an accountability buddy. You do the four steps, you think big, and you get your mighty vision or whatever is the culmination of your four steps and then you reach out to someone that you have a fatherly fear of. Meaning respect and you explain to this person, “This is what I want to do. This is why I’d like to have coffee with you. I would like to share with you my vision. If you don’t mind, would you, to a small degree, hold me accountable to a small degree? All I’m asking you to do is ask me, ‘Am I on task with my monthly, weekly, and daily objectives to hit this massive goal?’ If I’m off, just ask me why.”An accountability buddy is going to help out of the goodness of their hearts because they love us, but they’re certainly not going to cuddle us. Click To Tweet
I want to get into the magic of this accountability buddy. First, it unleashes the power of the spoken word. There are dozens, maybe hundreds of what are now classic books proving the power of the spoken word. In the late ‘90s, early 2000s, I read, Hung by the Tongue I don’t know how many times. That little poor book is so ragtag. Then I read The Tongue: A Creative Force, another great book. If you go into the classics, there are many chapters of some of the most famous books out there where they’re dedicated to the power of the spoken word. The power of the spoken word is interesting. We’re playing tricks on our subconscious mind because our single mouth is speaking it, but our two ears are receiving it. We’re then realizing, “If I’m hearing this, I think others might have heard this. I’m going to have to do that because other people heard me say it.”
It’s a very interesting concept. Let’s talk a little bit about the accountability buddy of who is it, who can it be, and who can’t it be. I’m going to go back to my phrase, “Fatherly fear.” A lot of people I know don’t use that word or like that word. They’re like “Find someone you greatly respect.” I’ll give you an example. Jeff Hoffman, the Co-Founder of Priceline, the $64 billion company, mentors Kerri and I partially off the cuff. We’re going to go to his house and we’re going to do a three to four-hour brand mapping session, which is one of his strengths. He’s going to take our company, which just hit the Inc. 5000 list for the fourth time, and he’s going to help us understand where our brand position nationally is right now.
How do these 100 employees we have see us? How does the world see us? What metaphorical changes do we need to make in our brand to take the next step? According to him, it’s an interesting exercise. We had lunch in Ohio, he started to tease us a little bit with what we’re going to talk about and what it’s going to do. Jeff teased us a little bit with what exactly this brand mapping session will do. Why do Kerri and I choose Jeff Hoffman as an accountability buddy? It’s pretty simple. We respect the heck out of him and Jeff is not going to take any crap. He’s not going to let us speak a goal that’s doable, reasonable, wheelhouse and let us waffle and come back in six months and say, “You didn’t hit it. Okay, no problem.” That’s not how Jeff rolls. Jeff would be as strong as we need him to be as a fatherly figure. We love Jeff. Jeff loves our family, loves our concept, and it’s a great mutual respect.
What I want to end with an accountability buddy is the concept of how it has to be taken seriously. If you don’t schedule out checkpoints monthly, quarterly, and then if you’re not feeling quite right spontaneously, then don’t do it. A lot of people have some form of mentor accountability buddy in their life, but it’s really ragtag and not official and very quickly. Within just a few months, the meetings end, and the calls end because here’s what happens, this was in my early years. I would have a mentor and I would ask them if they would be an accountability buddy and they’re 100% always, “Yes, no problem,” but I didn’t realize it was on me to set the agenda.
It was on me to speak my goals. It was on me to confirm that our meeting a month from now was on their calendar with his assistant. Everything was on me and I didn’t realize that when I was younger. Now, I fully understand that an accountability buddy is going to help us out of the goodness of their heart because they love us, but they’re certainly not going to coddle us. They’re not going to ask us, “Do we have a meeting next month?” That’s not how it works. It is solely on the person casting the vision.A friend cannot be an accountability buddy because familiarity breeds contempt. Click To Tweet
One final note of accountability buddy is it’s not easy to do it, but if you have kids, you might want to attempt to explain this to them. The one thing I caution you on is do not sit in wonderment when they go to their uncle or someone else to be their accountability buddy. What that simply is saying is they understand the rules of the game and that you are too close to them. The final thing is a friend cannot be an accountability buddy because familiarity breeds contempt. These kids do not want to fail in front of mom and dad, but they’re not afraid to fail in front of an uncle because they don’t think they’ll fail.
They don’t think mom and dad will hold them accountable. What does this mean? When you’re reaching out to someone to be your accountability buddy, they cannot be your friend in any way, shape, or form. They cannot love, love, love you, they have to respect you. That wipes out anybody you’re close to. An accountability buddy, mathematically, is simply not going to work with someone you hang out with. Step five, the first accelerator of The Magic of Thinking Big is an accountability buddy. I hope this helps.