Taking pictures of an event is so much more than just showing the speaker. It is also about the audience and the size of the event itself. If you merely show the speaker, then who is to believe that the photo is not staged? Getting all the right angles is vital to promote the value of your event. You need to sell your audience to your future audience. This is how social proof works. Learn how to work through it.
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How To Really Shoot A Pic
Kerri and I speak at a lot of events and what’s funny is because we hold our own events twice a year that it has become sizable in attendance. A lot of people at these other events hear about the success of our event and they ask us some of the most interesting questions before and after we speak on their stage. Sure enough, we went to Cali, Colombia, and the host of the event, when it was about halfway through, said, “Could I take you and Kerri aside and ask you some questions?” It was the first event they have ever put on and sure enough, they have some phenomenal questions, “What do you think of our AV department? What did you think of the stage set-up, the lighting, this, and that?” I realized he’s not asking some of the questions that I think he should.
I said, “Cesar, do you mind if I give you some input? Can I ask you a little bit about your photography?” He said, “What do you mean?” I said, “I’ve noticed that you’re taking pictures of the speakers on stage. I checked some of them and they look good. There is a thing in the world called social proof. Social proof says if the owner of the company says it’s so, it’s probably not so, but if the world says it’s so, it must be so.” He said, “I’m not understanding what you’re saying.” I said, “If you, Cesar, the owner of your company, stand on a street corner and told the world that you’re a great event coordinator or a great personal development coach, why would they believe you? You’re just a salesperson selling your own company.”
If your clients and customers will tell people driving by just how great you are, then the people driving by might actually believe in you. Click To Tweet
If your clients, customers, and all the people that have done work with you tell people driving by how great you are, then the people driving by might believe you. He said, “I don’t know if I follow you.” I said, “Here’s what I’m saying. When you take pictures of the speakers on stage and the cameraman is standing in front of the stage, the only thing that the people see in this picture is somebody standing on a stage. That picture in and of itself could be staged. Just because there’s a big screen behind them on a nice podium doesn’t mean that picture was real or authentic.”
He said, “What do you suggest?” I said, “The most important pictures you can take are the pictures where the cameraman is directly centered behind the speaker and you can see the size of the audience in front of the speaker. Then you want to get the left corner and the right corner so that not only are they behind the speaker, but because slightly to the left you can see the profile and you definitely know who that speaker is.”
He goes, “Let me get this straight. I should ask some of the existing speakers that went yesterday to go back on stage. They can talk for one or two minutes and give a review of their talk. I can get my good quality cameraman to go behind each speaker and shoot them directly behind showing the hundreds of people in the audience and on the angles. I said “Yes, because now when someone says, ‘Here is me speaking in Cali, Colombia,’ through those pictures, they can see that that audience of hundreds of people are Colombian. You can tell by their face, nobody would ever doubt that that speaker was asked to speak in Cali, Colombia.”
Sell your audience to your future audience. Click To Tweet
You should’ve seen his face. He was like, “I totally get it.” I said, “Let me take it a step further. You also, as an event coordinator and a person that puts on business conferences, need the edification as well. The most important picture for this event, so it becomes bigger next year, is for you to sell your audience on your audience.” He said, “I’m not following.” I said, “In the next twelve months, you’re going to build a new audience that didn’t know who you were, but they would learn about you. You need a picture that shows just how big your event was in some of the keynote speakers that were here. You should get a chair, put it on the back of the stage, and have your cameraman standing on a chair. Then in front of the stage and on the ground, line up all the speakers in the front row, put you and your partner and your spouse’s even in front of them, and then put all of the audience behind them and cram everybody in into an awesome looking picture showing the size of your event.”
I believe Cesar is going to put this picture on his Facebook page and his website. Please give me some grace here, but the name of the event or the website was Transformando Tu Mente, Transform Your Mind. The name of the event, which was a separate website was mastermind in Spanish, which was MentesMaestras.co. If you put that in Google, you’re going to see an incredibly cool picture of all the speakers, the people that hosted the event, and hundreds of people in the background acting crazy, showing off the size of the event.
The reason that is so critical is Cesar, of all the people thinking, “Should I go? Does anybody attend these events? Does anybody travel internationally to come in and speak at this event?” There were speakers there from three different countries. This will prove to the future people considering going, that indeed, this was a first-class event in its first run out of the gate. I’m going to call this one Social Proof Through Pictures for Events. I can give you more examples of some cool pictures of how to shoot an event if you want to go to DigitalFootprint.net. At the very bottom right of our event page, you can see pictures. It says something like, “View our pictures on Facebook day one, day two, day three, red carpet.” Those are professionally shot by Ken Rochon. You get to see how to do these events after years of practice and how should they be shot. I hope this helps.
- Facebook – Transformando Tu Mente Page
- Transformando Tu Mente
- Ken Rochon