EP293 Those Darn Vitamins | Ken Courtright’s Today’s Growth | Growing Business Today

There is a kind of psychology that plays whenever you take vitamins. Ken revisits his talk on vitamins where he previously gives some advice on identifying what kind of vitamins should you take for your business. Now, he expands and answers how do you take that vitamin, after you have identified it, into your life. In a metaphorical talk, he explores the ways on how to keep the things that makes your business better constantly in front of you.

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Those Darn Vitamins

I put an episode out regarding vitamins and how to take that daily vitamin for your business. I’ve gotten some pretty powerful comments already. I can tell based on the comments that I missed a specific part in that podcast. I’m going to revisit it a little bit. I talked about for close to fifteen years, I could not find a way to take a vitamin on a daily basis. I tried gummies, I tried liquids. I always thought it was about the vitamin. I didn’t realize it was about the psychology of how I approached the vitamins. I know in my heart, based on my current diet and my work habits that I need a vitamin to supplement my food intake.

I know it. I know just as hard. I know anything else that I need sit-ups and pushups in the workout. I know it all. That has nothing to do with anything. It’s a matter of how I make it happen. I did a pretty good podcast on how to figure out what is the vitamin you need to take in your business. I related it to the fact that all I did was one simple thing a few months ago. That was I placed the vitamins that I’m taking on my desk in front of me. I have to look at them. I can’t avoid them. They’re right there. There is no excuse. Guess what’s happened? I’ve been taking them for months. Here’s what I missed in that last podcast. It’s one of the most downloaded podcast I have. I’ve been getting questions like, “Once I figure out my vitamin, how exactly do I put that vitamin on my desk?”

My gut reaction is that people are overthinking this. I placed my two different vitamins physically on my desk. What if you came to realize the vitamin your company should take to guarantee success, which goes on the principle of what one thing, if done consistently and superbly well, would get you everything you’ve always wanted and take away your pain? What one thing? That one thing is your vitamin. The question is how do you keep that one thing in front of you? How do you put that big rock in first? You’re overthinking it. I put my two vitamins on my desk. Why can’t you figure out your one thing? Why can’t you physically put it on your desk?

Why not make a teepee sign? Take an 8.5x11 paper and fold it in half. Once you fold it in half, fold the edges in a 0.5 inch so it stands up. Why don’t you write your one thing? Down the right hand side of the teepee sign, why don’t you write space for either five check boxes for Monday through Friday or a Tuesday, Friday or a Monday? Give yourself a teepee sign that you have to physically check a box. Touch the teepee sign, which gives you the psychological connection to the vitamin. You have to touch it and then it triggers you to do something about it. Let’s say you don’t want to do a teepee sign. Maybe you don’t work at a physical desk. How about creating a calendar reminder every Tuesday and Friday at 7:30 AM with an auto ping? Every calendar has an auto repeat. Do you want this every Tuesday? Do you want it this Tuesday of the month? Do you want it every Friday? All calendars have it. Why not send a calendar reminder where it literally shakes, screams and blows a blow horn? You’ve got to pick it up and turn it off, another connection to your vitamin.

Why not do preset meetings once a week or once a month with your accountabilibuddy, your mentor, your coach, whoever holds you accountable to your own goals? Why don’t you set preset meetings for six months to build the discipline, build the muscle of taking your vitamins? All you do on that three-minute phone call is, “Uncle Harry, I took my vitamins this week. My goal of what I said I’m going to do with trying two different ad channels every week until we find three more that work amazingly. We tried one more this week. We’ve got one more going in tomorrow. We did it okay. Okay, bye.” That by far is going to be the most powerful. Number one, you’ve got to figure out what your vitamin is. Number two, you’vea got to figure out what’s the psychological magnet so that vitamin continually goes into the belly of your business. I hope this helps. Take care.