A growth principle that’s been written about in thousands of books but not often discussed is bringing in an outside advisor to your company. What if you’re a one-person company? It might even be more important. Outside advisors help make some major changes internally and externally that helps companies to thrive. Bringing in an outside consultant is important in today’s fast-paced, ever-changing, and forever getting faster changing society because he or she can see and smell everything that you don’t. Billions have been made when people were willing to remove their ego and stopped saying, “How can I grow this company ten times faster?” and they said, “Who can help me?” That one simple shift in your internal questioning opens up doors and put turbo charges on your company.
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Why Outside Advisors
This is a podcast where my wife and I live our life and as we come across what we think is pretty decent information that can help somebody grow a business. We make a real short podcast and drop what we call a growth nugget. I’m going to drop a nugget that is ages old. It was written extensively in the book, Think and Grow Rich. It’s been written about in thousands of books. However, I find it interesting that it’s not that often discussed. It comes up once in a while. It’s a growth principle. It’s biblical. It’s just not that discussed. I’m going to jump in and go like this. Have you ever considered bringing in an outside advisor to your company?
What if you’re a one-person company? It might even be more important. I want to state for the record that we have consulted as our parent company name, Today’s Growth Consultant, 3,100 and some odd companies since 1992. McDonald’s, Harrah’s Casinos, MCI WorldCom, Auto-Illustrated, some of the biggest companies out there. We have definitely helped the top and bottom line of a lot of companies. We have been the outside advisor often. However, we don’t know what we don’t know to run our own company internally. With that, even though we are technically consultants that are brought in to grow companies, we decided to bring in one, David Corbin. David’s famous for a couple of different things. He did a nice job working with one of the largest pizza places in the United States. He helped them make some major changes internally, some major brand changes externally, and that company is really thriving today.
The bottom line is we’re month seven of a twelve-month contract with one of the greatest business minds of our time. Many of you know David Corbin from the book Illuminate. If you have not read Illuminate, I would stop listening to this podcast and go read it. It is that awesome. David has decades of business experience. He was Brian Tracy‘s partner for quite some time. Some of you know Brian Tracy, one of the most successful consultants and growth experts. He wrote a famous book called Psychology Of Selling that I quote often. David used to be his partner. The concept is this, a growth consulting firm, brought in an outside growth consultant. Why would we do that with a hundred plus people on payroll and all they do is think about how do we grow business?
Here’s the deal. David’s brain is not Kerri’s brain, my wife. David’s brain is not my brain. I can’t see what David sees, and David certainly can’t see what I see. He sees and smells things that we never will. I love the phrase, “He can see around the corner.” I want you to picture around the corner. I can’t obviously physically see around the corner. However, from a business standpoint, David has innate ability to see around the corner. Here’s a question for you. In your business, can you see and smell everything? Can you? Can you see around the corner? Can you smell the entropy that is knocking on your front door, ready to take you down? Could your business use the help of an outside counsel or an advisor? I want to make sure we’re clear here.
We no longer counsel or consult outside of our internal thousands of revenue generating websites. This is not a commercial for our services. We cannot take that phone call, not suggesting that you call us, but this is important in today’s fast-paced, ever-changing, and forever getting faster changing society? The question I pose is, can you afford an outside counsel and outside advisor? Can you afford not to have one? In today’s day and age, can you steer your division, your ship, your business, whatever your project, do you trust yourself? I’m not saying don’t trust your gut, I live by my gut, but what I’m saying is how about this one? How about reaching out to a retired executive or a retired entrepreneur and honoring them with the ask of helping steer your ship for a three-year percentage of your growth?
Let me say this in English. Let’s say you’re doing $600,000 a year in your division or your company, but you’re breaking even. You just finally started breaking even. You know next year you’re going to finally profit and you’re cooking. You don’t have the budget to bring in a David Corbin. Could you not call a David Corbin type, a David Corbin like, and honor them and say, “I know you’re retired. I know you’re looking to travel and do this and spend time with your kids and grandkids or what have you. However, I could use your help one or two days a week. I cannot afford to pay you a salary per se, but I do think I could honor you by giving you a percentage of our growth of gross revenues. Would you entertain a coffee meeting to discuss it?”
I’m telling you, I didn’t even know who you’re thinking about. I would bet you if you ask for a coffee meeting to discuss it, you’re going to get 70% to 80% of the people say, “I’d love to,” and some of them are going to say, “I definitely can’t do this. However, I would be honored to sit in on your meetings quarterly, give you a couple hours of my time quarterly. You don’t have to pay me, but I would be honored to help you.”Quite frankly, that one’s good too. If I had to guess, business owners that were willing to move their big egos out of the way and ask this one simple request to retired executives and entrepreneurs, has probably netted entrepreneurs in the United States, billions in gross revenues in growth because they stopped saying, “How can I do this? How are we going to get through?”and they said, “No, stop.”
I’ve had two podcasts on this before of this piece. Billions have been made when people were willing to remove their ego and stop saying, “How can I get out of this? How can I grow this company ten times faster?”and they said, “Who can help me?” By that one simple shift in your internal questioning, it opens up the doors to dozens of people that could get added to your team at no physical upfront cost. You could put turbo charges on the division you run or the overall company you run, just like David Corbin has put turbo charges on both gross and internal savings on our company in ways I had never seen before. For episode 329, it’s called Outside Advisors. I hope this helps. Take care.
Important Links:
- Think and Grow Rich
- Today’s Growth Consultant
- David Corbin
- Illuminate
- Brian Tracy
- Psychology Of Selling
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