One of the questions we often have is where do we get ideas for products, for finding your people, or for growing a business? Where do we get all this information? If you were stuck today and your company needed to grow and you really needed encouragement, direction, energy, and some wisdom and guidance, do you know where to go for ideas? Read on and be encouraged that it’s all about knowing what is timely and relevant in your space and how people move ideas and businesses. You might actually get some nuggets from the list we’ve created for where we get the ideas for some of our breakthrough growth principles and breakthrough products.
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Where To Go For Ideas
This is called, Where Do You Go For Ideas? As Kerri and I speak pretty much everywhere, one of the questions we get when we come off stage is, “Where do you guys get your ideas for your products? For finding your people? For growing your business? Where do you get all this information?” I find myself often using real pat answers like, “We read a lot. We attend a lot of conferences.” I sat down and I wanted to write almost like a top ten list for where did we get the ideas for some of our breakthrough growth principles, breakthrough products? When I say products, I’m referring to our company Income Store, which is 100-plus employees, five timing 5,000 company. Where did we get these ideas? I made a list. If I was stuck today and my company needed to grow and I needed encouragement, I needed direction, I needed energy, I needed wisdom, guidance, there are definitely places that when I’m digging deep, I go. Here they are. These are in no particular order. These are literally sprinkled all over a piece of paper in chicken scratch.
Number one, different magazines have a 30 under 30 list. Forbes Inc., Fast Company, I’m pretty sure they all have them. Every year they come out 30 under 30. Even the most recent, I believe it’s Forbes 30 under 30. Every time I read these young whippersnappers, I’m reminded of two things. Number one, when Kerri and I were 24 years old, we had a chain of video stores, not just one. We had multiple stores. We had an international sign company. By that time, we already had 300 signs in Alaska at 24 years old. We had a growth consulting company. We were flying in our mid-twenties. Nothing stopped us. We were bulls in a China cabinet. The word no didn’t exist. These kids 30 under 30, I’ve got to remember how we were wired back then. We thought bigger. We thought different. We turned our nose up to elders. There was nobody going to tell us what to do. These kids today that are in these magazines, it doesn’t matter if you get an issue from 2012. You read how these young kids are thinking, what they’re doing, how they’re using software and tools, how they get mentorship and where they get their ideas. It’s fascinating. The key is make sure you’re reading the stories of people that are in industries that you have no desire to read about. You might be in biofuels. Read some about banking. You might be in banking. Read something about satellite TVs. Get ideas from the strangest places. That’s number one.
These are in no particular order. I subscribed to get abstract book summaries. They take some of the greatest books. I just ripped through The ONE Thing by Gary Keller and just read the eight pages. It reminded me again how much I’m missing and I’m back online in the company here. I love billionaires’ autobiographies. I love biographies but I love autobiographies, the ones written by them. They are magical because they bear their soul. They’re usually in their senior years. They don’t give a rip what people think of them anymore and they want their grandkids and the future descendants to know exactly how they did what they did.
Conferences, Kerri and I go to many conferences. A) To speak at, but B) We go to many conferences and we make sure we sit in the audience. Everybody speaking from a stage is an authority in something and they have some bit of knowledge we don’t have. The key is to make sure you hear the speakers that are not in your industry. They’re not in the areas you currently need help in. You’re there to expand your mind.
Mastermind groups, we hold them and we’re in them worldwide. I don’t even know where to begin on those. Some of the greatest tweaks in our company came from me spilling my guts in a mastermind group and having worldly wisdom. Men saying, “This is what I would do,” and I came home and did it.
Merger and acquisition people. Guys that are in the M&A space, women that are in the M&A space, they have their hands into many different things that when you drop an idea to these guys, they’re like, “I wouldn’t touch that. Been there, done that. That problem was solved four years ago by this company.” It’s amazing.
Google Alerts. When you put the phrases that are the most important phrases to your business, if you sell bike helmets, you would type in bike helmets to Google Alerts. If you’re in landscaping, you would type in landscaping, landscaping ideas, landscaping equipment. Then Google feeds you via an email every single day, every major newspaper and magazine that wrote an article with that phrase in the title. You will know instantly how much in your industry you don’t know when you start reading every article that Google sends to you.
BuzzSumo tracks the most viral piece of content for any phrase. If you put Girl Scout cookies, it will show you the twenty most viral pieces of content worldwide in the last twelve months. If you type in bike helmets, it’s going to show you the twenty most viral pieces of content in the last twelve months in the world. Now you know what is hot, timely and relevant in your space. You can read up on it and you can see what other companies are doing in your space. The idea is just go crazy in your mind.
Then I would go to SEMrush, SearchEngineMarketingRush.com, SEMRush.com. I would type in the name of your website and I would go down about six inches and look at competitors. I would click on those, I would open them up, I would read their websites and their blog posts and find out what your competitors are doing. I would hire a PR company for a month. Why? In one month you’ll learn so much from people in 2018 of how they move ideas and businesses. Here’s the key. Most business challenges have already been solved but in a different industry. If you don’t reach out and start reading and absorbing from stuff that is not in your industry, you’re never going to get the growth modules you need to take into your business. Episode 348, I’m going to keep this one on the short side, Where Do You Go For Ideas? Hope this helps. Take care.