In August 2018, a lot of websites were hit by the Google Medic algorithm update. The purpose of the update was to improve the match between content and website by identifying an authoritative person behind it. In the middle of this overhaul, several sites have been found not to have a real professional, which resulted in their de-ranking. Understand how you can survive this Google update as Ken shares with you how you can prove your identity and elevate your credibility to see a steady rise in your ranking.
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Ninja Growth Technique #22
I want to hit on a little nugget that might help a lot of audience here that have a website that was hit in August of ’18 by the Google Medic algorithm update. Google Medic was an update. Let me give you an example. Let’s say your website was about nutrition and you are claiming that your product line was a good general multivitamin. If Google cannot find evidence of an actual doctor on your page, on your website that had the real knowledge to build that vitamin, or if there’s no source that shows them where your proof comes from, they’re going to de-rank your website per the Google Medic update.
It goes further than that. Let’s say you’re a master landscape for twenty years. You have this incredible website. It’s been up for ten years. There is nowhere on it showing someone’s face and the person’s name, which would normally go under the About Section. If they can’t find it, they’re actually going to de-rank your website and elevate the other landscaping sites in your area that can prove they are who they say they are. There’s a picture of somebody that’s verifiable somewhere. They know they’re directing people to a website that is truly as authoritative as it should be. It isn’t sophomore in college faking that they’re an expert landscaper so they can become high in the rankings. One of the questions posed was, “We have 800-plus websites. We’ve got about 300 or 400 that were affected with Google Medic.” Prior to that, you signed your signature at the bottom of the posting. People would know who Dr. so and so was. Google didn’t have any algorithms that cared about that.
If you’re a professional, you must be willing to put your voice out there in multiple platforms. Click To Tweet
In the middle of the overhaul, we found out that we have a number of sites that don’t technically have a true professional that’s accredited or written a book or done something. A move that anybody can make that Google will have to recognize and honor that will help move the needle for the Google Medic algorithm changes the following. The reality is if you’re an author, a speaker, a videographer, a vlogger, video blog, you are deemed a professional. You’re willing to put your voice out there in multiple platforms. You’re willing to show your wares.
Google elevates your credibility through a 1995 patent called Author Rank. With that, you can resurrect or initiate Author Rank by doing the following. A lot of people don’t know that Google has a book platform. I believe it’s Books.Google.com. You can go in and create a physical book. You can get these print-on-demand book spaces where if nobody buys your book, it doesn’t cost you $1 or you can make an eBook. You should make it 40 pages or bigger. Here’s the bottom line. If you took the time, if you’re the author of a website and have someone on your team write a 40-page book, and then have somebody on your team make at least three videos that go into YouTube, the reality is you’re going to want a backlink.
Have a link in the book or the profile section of Books.Google.com to forward to your website for credibility reasons. In YouTube, you want to have the “For more information, click here” to your website. When the spiders of Google crawl your website, they see a profile page now with your photograph, your name and it’s the same photograph and the same name as the profile page that is on your book’s page on Google and your YouTube channel, your LinkedIn, your Facebook and Twitter. The bottom line is more octopus tentacles are in the world proving. If you say you’re Jane Doe, you are actually Jane Doe. They’re actually linking back to your website. Google Medic immediately flips in your favor and you will see some steady rise in your ranking if you were hit with that algorithm update. My guess is most of our audience were affected. I believe that the algorithm update was on August 5th 2018. There hasn’t been a lot of talk about how to help people break out of that. I hope this helps.