The #1 Industry that will be around until the end of time? The digital industry that keeps growing– Digital Marketing, the world wide web– We use it every day, so why not bite into it a little more and dissect and learn what the number one industry is?
For a full transcription of this Podcast, you’ll want to see below for all the details.
Hi everyone Ken Courtright here from Today’s Growth Growing Business Today. This is episode 49. I am calling this the Number One Industry World Wide. This is part two of a 3 or 4 part podcast series that is dedicated to the time I spent with New Peaks Global Mastermind Program. I was in Vegas for a couple days with my brother Bill. There were 40 entrepreneurs, business owners that were gathered together to mastermind their current success, challenges, potential opportunities coming up and a lot of break throughs. A lot of people saw the light on products and services they should start.
A lot of people realized that ok, this is a much bigger animal I was about biting into. So there is some good caution there. It was an awesome couple days and this podcast series is dedicated to the three to four tips or suggestions that I found myself repeating. That a number of entrepreneurs could have put into practice immediately. So, this podcast, is titled the Number One Industry Worldwide. So what is the number one industry in the world?
What IS the #1 Industry??
What industry has physically stood the test of time? What industry is going to be around when our kids, kids, kids, kids, kids, kids, have great, great, great grandkids? That is the industry of information. The number one industry worldwide, the number one most evergreen industry is the industry of moving information. WebMD, as a medical website, one single website, in 2015 brought in almost 600 million dollars in adverting’s. I did not stutter. It did over a half billion in advertising.
By being the place holder of information in the medical world. Its the largest place holder of information in the medical world. So what kept coming up is, “Well, how do I get my brand message out there?”, “How do I attract potential clients?”, “How to build a tribe?”, “A loyal following?”, “How do I use social media?” These folks knew that our company manages 697 million pieces of contact online so when I was sitting in those groups they knew that I could be one you could go to with such questions.
To Answer Your Question
One of the things I would stand up at the board and draw out. I did this on 6 occasions out of 40 people. I knew this was repeating on a podcast. There is a formula, a platform, or a movement of information that can be replicated in virtually any industry. So, first I am going to say it. Then I am going through it slowly each one of these applications and then give some tips and tricks along the way.
Something that is very common today is creating a podcast, placing it in ITunes, and then transcribing the podcast into blogs or a blog roll. Or a website in general. Then chunking those blogs into little pieces into social media and also collecting the blogs every 12 to 18 months to come out with a new book. So if you are going to write this on a piece of paper, with arrows to the right. It would be podcast (arrow to the right) transcriptions (arrow to the right) to a blog (arrow to the right) to a book. Ok? So, that is a fairly common, I know of at least of 100 people doing something like this. I am going to explain the hows and whys and just kind of jump on this one a little bit.
Here is What I Mean
When I say podcast, it doesn’t have to be an audio podcast. It could be a video cast or video log. There is a very large one out there, Michael Hyatt has a phenomenal video podcast. I heard he gets something upwards of 500,000 downloads per week, per month something like that. The key point of a podcast is it’s simply a platform that someone can go to once a month or once a day and carve out some nuggets of intellectual property and basically just give them to the world.
For many reasons. A. It’s the right thing to do. B. It teaches this and future generations. C. It educates the world on your level. It establishes you as a brand. Creates an awareness. But most importantly, what it does for a small business, an entrepreneur, or a big business, it helps establish authority. Podcasts are viewed like news radio, talk shows, and different things like that.
People that have the guts to start a podcast, they know that they know something that the world needs. I strongly recommend it. Anybody. I don’t care who you are. I am sitting here talking into a yeti microphone in the basement of my home. Because of a hundred dollar yeti mic. It sounds pretty darn good. I have a 46 inch monitor on my desk. I put a huge towel on the monitor so it’s covered up so that my voice is bouncing off of my monitor back into the microphone to be reverb.
On my desk, I have a number of notes. Sometimes I put a sweater to soften the sound so it’s not bouncing all over the place into the mic. I don’t have my laptop facing directly to me because that would bounce sound into the microphone. I have my laptop angled away from me so I can start the recording. My voice, if it was to hit my laptop, which it’s doing right now, it’s bouncing to the right. To the far wall, and to the carpet and to the ceiling or to this or that. Just some nuggets there.
The key on a podcast is if you want to know what will I say, what will I talk about, what videos would I create? You want to jump into my podcast episode 3 it’s called Read your Customers Mind. For anybody out there that does not know what book they should write, what chapters they should write, and what blog they should write next. What product to come out with next? What service? What business next? Podcast 3 is one of the most downloaded and forwarded podcast of any podcast I have ever done. It’s a barn burner. So now let’s go past the podcast to phase 2.
Phase Two– NOT OPTIONAL
Not optional. You transcribe, with a real human being, the podcast. You have got to coach your transcriptionist to not use software, because the software will remove the um, and uh and you don’t want to do that. If you say, uh or um I want you to keep that in the transcription. The reason is this in 2009 or 2011, MSNBC did a very unique study of what other content was ranking the highest in the google search bar. To their shock and to the world shock, the content that ranked the highest based on the marketing and advertising they did per piece, was the transcriptions of their videos.
Now that’s amazing. And why is that? Because even back then, in 7 year dog years, it’s like 30 years ago online. Google has an algorithm that catches syntax. Google knows that 82 to 85% depending on the country of all content online is stolen. It’s plagiarized. So when google sees um, and uh they know that it’s a real human being. Nobody who was going to copy and paste and steal something would leave in the uh, and um. So they know that is an original content and that outranks plagiarized content all day long.
The Next Step
So now what do you do with the transcriptions? I recommend you get a website built on WordPress. It’s free. If you want to upgrade to a customized theme, you can go upwards of $45 and get an AVADA theme. That is what we use. But if you want to do a website, you can take the transcriptions from your podcast, start a blog roll then you can fill the rest of your website with other excellent content and if you want to know how to write content, I strongly recommend you go back to episode 13. I think that podcast is titled how to write content. I think I even referred to the two different types of methodology we use for writing content. First, let’s talk about the blog.
I would strongly recommend word press as the platform because you don’t need to worry about the tags. WordPress to a degree, does it for you. Meaning, they take the title of your post and it sets the parameters of what’s to come. It’s amazing. I think 40% of our 700 sites are not search engine optimized for tags and metatags. We just put content and leave it be. It’s fantastic.
Now all of our sites, Income Store.com, Today’s Growth Consultant.com, and Ken Courtright.com they are all built on the same theme. That theme is called AVADA. It’s a $45 theme I think you can buy it on Theme Forest or Template Monster. If you open all three of the sites I mention you will notice that none of them look the same. They don’t even look similar. You will notice as you scroll down, you will notice the sites are built on top of really, really, cool high definition photos so as you go lower on the site, the content seems to rise over these really cool photos.
That is called Parallax. That makes the site looks like it cost $10,000 to build when indeed an intern could have done it for under $100. Parallax via the AVADA theme. It’s a no brainer and makes you look like a professional. It’s mobile responsive, not mobile ready. Meaning Google new algorithms are looking for sites that are built for both mobile and desktop platforms.
If the website is built on mobile responsive, Google doesn’t need to store your site two different ways. Most importantly, if you monetize a website with ads, those ads show up on a mobile responsive site where they don’t show up on a mobile ready site. So AVADA takes you in a direction where you don’t have to spend a couple thousand dollars where you don’t have to make your site mobile.
The Golden Ticket
Let’s talk about chunking. It’s another word for Content Curation. That is where you take a chunk of your blog paragraph. Like two or three and then you piecemeal them out into the Twitters, the Facebook, The Reddits, and you just chunk it out there in chunks because you never know what platform your clients and customers are sitting on. You don’t know so hit them all.
If you only do blogs, well then you are relying on word of mouth and google search engine. But when you chunk it out into Twitter, Facebook, this that and the other, I would do at least 10 social platforms. Then you have not only rankings from Google bringing you traffic. Now you have social shares or social media sending you traffic. That is called Building Roadways over Rankings.
I don’t know the podcast number but it’s in there somewhere titled Roadways over Rankings, if you want more detail. Most importantly, as the world is going to find out this summer, I am coming out with my 3rd book. Here is what is cool. I didn’t write it. I did podcasts to the tune of 7000 words three times a week. I then scraped together 4 months of podcasts, sent it to an editor. They weeded out about 40% then made a book flow.
Then I tweaked it with thumbnails, pictures. There is no question, by far, this book is ten times better than my first two books. It’s more timely, relevant, it flows better, it’s phenomenal. Again, I know dozens of people that do this type of method to write their books. And what I want to do is I want to finish with something that is near and dear to me. It’s maybe the coolest benefit of doing this platform I don’t mean podcasts in general. I mean this flow of podcasts, to transcriptions, to blogs, to books. For anybody out there.
Episode 4 Trust Trumps Everything of this Podcast. It is probably the most important and most money making podcast of any one I have ever done or ever will do outside of the first one of S Curves. S Curves by far takes the cake. I made that the first podcast on purpose. But that is in of itself, nothing will ever beat that. However, a close second, and the podcast that will in the short term, make everybody the most money and stop people from losing deals.
Stop clients and customers from not buying from you and have them start buying from you is Episode 4. Again, I think this is the number one download podcast. Trust Trumps Everything. Um, because it’s all about why do people buy from you? What do they need to see? Why are they not buying from you? Do they have evidence that they might be your first client? If this makes sense I think you are going to want to jam on podcast 3, 13, 4 as I think they are fantastic. For today I am Ken Courtright from Today’s Growth Growing Business Today. I hope to see you all on the trail. I hope this helps. See Ya