Words have the power that we give them, and that’s especially true for the word “no.” Learning to respond to rejection is an important step in what is ultimately your journey towards growth. Kerri Courtright joins Ken Courtright to help you find ways to get over the word “no.” Whether you’re on the receiving or even the giving end, it can be a difficult word to move forward from. But what’s important is you do because the only thing that can stop you, at the end of the day, is you.
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The Power Of NO
I was trying to think of what do I want for episode 80 and what would be impactful? My wife and I were asked to speak at Greg S. Reid’s Secret Knock. As a matter of fact, after years, it was the final Secret Knock. It was pretty awesome. I sat back and listened to one of the speakers and this person was speaking on the power of the word No. As this woman was talking, I was sitting there looking and staring into space thinking, “Listen to this message. How much money have I lost by not following these fundamental principles about understanding the power of the word no? How much money have I made by being able to understand the principles of the power of the word no?”
As you guys know, in 79 shows, I have never interviewed anybody. I’ve never had anybody else on this show. I want to keep these shows nice, short and sweet. We don’t do a lot of sponsorships. There are no commercials but I said, “This is such an important topic and there are many entrepreneurs and business owners that are losing money because they don’t understand this one fundamental principle of business. There are people making some money, but they could make much more money if they understand these 1 or 2 good nuggets.” I’m going to turn it over to the same woman that knocked the place down in San Diego, my beautiful bride, Kerri Courtright.Click To Tweet
I want you to do me a favor and say the word no. You should get used to hearing this in business. You’re going to hear that word a lot but the most important thing to remember is, it’s not personal. It’s not because they don’t like your shoes. They don’t like the color of your hair. It has nothing to do with you. They might not need your product at this moment. You say, “Thank you,” and you move on to the next person or the next business. You walk in and if they don’t need your services, it doesn’t fit in their mission statement, you hear the word no. That’s okay. You keep going. No is a word. It is not meant to hurt you. It’s something that happens because it’s not the right time or the right fit in the business.
The only thing that’s going to stop you and your company or your growth or whatever your mission happens to be will be you, not the word no. It will be you not moving on. Once you hear that word, it will be you stopping, not the person that said no to you, because there will be somebody out there who will say yes. Maybe, yes or no. They’re only words. You have the power to continue on after you hear that word, but as much as you’re going to hear the word no, you have to get used to saying the word no also. You might be offered something in terms of wherever you’re going and in terms of growing your business. It might not be the right time for you. You may have expanded into your business and the funds aren’t there. You have to say the word no.
You might hear it and say it. There’s another time you might have to say the word no. As you’re growing your business, the family and friends are the hardest people to say no to because of the people that are closest to you. When you get asked, “Are you having that family barbecue again like you did the last 4th of July?” No. It’s not the right time. You might have something that’s due on that following Monday, “Are you going to go with us camping one more time?” “We’re all going to go stay at the Poconos.” You have to say no. You bought some equipment for your business and you have a job that you have to do, and the word is no. They will be the ones to give you the hardest time and that’s okay.
For example, one Easter, we had young children and the kids were having a great time in the morning. We did church, Easter baskets, Easter brunch, and then we were going home and our family said, “Why are you going home?” It’s because we had something that was due on the following Monday. We got a lot of flak and hard times, but it’s those same people who are our biggest supporters. Those are the people that understand when we say no, it’s not personal. We say no because we have something to do. They are the recipients of the benefits of our accomplishments. We are the ones that are there to help our family and help our friends when they do need assistance. When you hear that word no, it’s not about you, it’s a word. What you have to offer might not fit. It’s the same thing in business, you’ll have to say no because sometimes someone will be coming to you for something that they’re trying to sell or they’re trying to grow their business, but it might not be the right fit or the right time. It’s the same with family, but when you say no to family and you say no to those personal things, know that eventually, it’s temporary.
You will be able to say, “Yes, now I can help you.” “Yes, now I can have that family barbecue or that family event.” “Maybe I can sponsor something at our children’s school or a company event.” It’s because it’s the right time, “Yes, I’ve grown my business to a nice solid point and a solid situation where I have the option now to say yes.” When you get to say yes, you realize how those noes were insignificant and you are the only one that’s going to stop your growth is when you stop. No is only a word. Eventually, the best thing is you get to say yes.
I have nothing to add. I usually have something to wrap up every show with. The takeaways are clear. In the beginning, you learn the word no and you accept it. It’s not personalized. They’re not trying to offend you. You get good at saying no because you have a mission, you’re heading in one direction, and people are going to ask you to do things. You’ve got to learn to say no. I need a lot of improvement in that area. Finally, if you get used to hearing and getting used to saying no, you have the ability to say yes. “Yes, I can help you. Yes, I can donate. Yes, I can help the church build that wing on the building.” This is Ken and Kerri Courtright. We will see you all on the trail. Take care.
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