In life and in our business, it is important that we try to master topics or hobbies, especially as the world is looking to pay for it. Reading and educating ourselves seriously with focus is one step to mastery. In this episode, host Ken Courtright discusses the importance of taking deep dives in mastering things for better self as well as business growth.
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Deep Dive
This is episode 94. I’m going to throw out a few minutes on something timeless. This is called the Deep Dive. I don’t know if you have ever run the numbers or looked at the average income that someone makes that has a high school degree, compared to someone that doesn’t. They make a little bit more money than those that didn’t go to high school. If you look at that and compare that to the average income earner of someone who went to college, the person going to college in any industry on average makes more money. You take the people that go for further education in a single topic and go for a master’s degree. They make more money. This might sound obvious, but let’s keep going. If they then go for a PhD, they on average make even more money.
What’s the point? The point is, the deeper that individual dives into an education on a singular myopic topic, the more that person is going to attract in income. What that means is when someone does a deep dive into mastering something, not general knowledge, but true mastery of a subject, they’re sought after. The world is looking to pay for mastery. How does this affect everybody reading this? The question is this, when is the last time you’ve mastered anything? I don’t mean getting good at it. You can even go back to junior high, high school, college athletics. When’s the last time you mastered anything? When you picked up a guitar, the drum set, did you ever master anything? If you’ve mastered something, there’s a great chance you’re probably not even reading this because you don’t need it.
The world is looking to pay for mastery. Click To TweetThe reality is that very few people are willing to pay the price to master something. I’m going to suggest something simple. I think everybody can do it. I’m going to recommend that everybody reading this picks a topic or an area that if it was easy and it didn’t distract your day-to-day life, your business pursuits, pick a topic that you would love to master. What is it? Is it music? Is it an instrument? Is it a hobby? My daughter loves to crochet so did my mum. Is it business? Is it growing businesses? Is it shaving business expenses? What area would you love to master if it wasn’t that difficult?
Here’s what I suggest. Why not do a one year deep dive into mastery? I’ll give you an example of what I do for this podcast. It’s no different than any major author does for a major book. When you read a good book, and I mean a truly great book, it is usually a 1 to 10 year summary of someone’s mastery of a subject. Usually, they write a book not because their publisher calls him and say, “It’s time for another book.” They usually write the book because inside, they’re simply bubbling over with so much information and they think or they know that the world needs to know this info. They stop their life because they have been consuming mastery of some topic, they no longer can consume.
They are physically overwhelmed and overstimulated. They now have to puke out what they’ve been mastering. Every good book, in my opinion, is the regurgitation of the summary of mastery. Take any good podcasts. Go to Michael Hyatt’s massive podcast. He got the biggest following of anybody I’ve ever heard of on his podcast. Why? Because the guy is amazing. He doesn’t stop reading. He doesn’t stop discovering. He interviews incredible people. The guy is brilliant. I’m going to use myself as an example. What if you wanted to become a growth master? If you could master one skill, how cool would it be if your skill was you mastered business growth?
Where you could walk into any business, ask them a few questions. Analyze what’s going on, and make a few good suggestions that you know. At least one of those three suggestions are going to grow their business 10% to 100%. I’m not saying that this is a good fit for everybody. It’s not a good fit for most. As an example, if you would want to do it, all you have to do is what I did. I started many years ago. I read a number of different authors and I stumbled upon a guy named Brian Tracy. I resonated with Brian Tracy. He had no hyperbole. He had no grandiose visions of how to do things or grow things. He was analytical. It was logical and strategic, and he gave the psychological reasons why things happen and I couldn’t stop reading the guy. I read almost everything that came in front of me by Brian Tracy.
Here’s an example. If you wanted to master growth consulting now, you would stumble upon and read authors that are good at growing businesses. You find an author that you resonate with. Let’s say, me, to do a deep dive, you don’t just listen to a podcast when you’re in the mood. You go to podcast number one. You start from the beginning and you listen to every single one. Let’s say you wanted to be an expert in Amazon. You’d search out a guy like Ryan Moran. You’d go to his very first podcast. You would start from the beginning and you’d go in. Maybe you want to be great at online marketing. You’d go to Pat Flynn’s Smart Passive Income Blog. You’d start from the beginning and you’d absorb everything in front of you.
Every good book, in my opinion, is the regurgitation of the summary of mastery. Click To TweetMy point is this, when is the last time you drew a line in the sand like Greg Reid, and you said, “I’m going to master something. I’m going to become phenomenal at something.” It doesn’t matter what it is. Whatever you master, the world is going to hunt you down and they’re going to want to give you everything in their checkbook to help them, coach them, grow them, make something for them, and sell them something. People want to work with and pay handsomely to masters. This episode is called the Deep Dive. I’m trying to urge everybody to pick something they want to master. I don’t mean be good at it. I don’t mean to be great. I mean, be the best at it. Find something, somebody, a book, a tape series, a podcast, something that you’re willing to commit to and you absorb something every single day.
It’s not because you have to, but because you cannot not do it. You can’t wait to do it. You cannot wait to get home from work, stop your business for the day, turn on your audiobook and read your books. You fall in love with the pursuit of something, knowing that this crazy Ken guy says, “If I master something, I will be a magnet to income and the world will find me.” I can assure you the world finds masters. Masters are never unemployed. Masters are continually raising what they charge for their prices because they can and they should. I’m urging everybody to draw a line in the sand and master something. I hope this helps.
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