A very quick content and marketing hack is to open up BuzzSumo, take the three to five most important phrases to your business that is typed into Google to find you, then type those phrases into the Google AdWords keyword planner. It’s going to show you the other 795 phrases the world is actually typing in to find you. One by one, put those phrases into BuzzSumo and you’re going to have a dish of candy in front of you with the ten to twenty most viral pieces of content on the 800 most important phrases to your industry and to your business. You now have three years’ worth of content frames in which to make better, editorialize, and recreate. They’re going to work because they were already categorized as the most viral in your space.
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Content And Marketing Hack
I have a podcast here where I live life. As I say something, I’m sitting in a mastermind meeting or just a group where I hear someone saying something from a marketing or growth standpoint, and I see a complete registration and another person’s eyes. I make a mental note, I come back and I make sure I podcast on that. If it affected that one individual so much, it can probably help other people. I was in Austin, Texas with one Ryan Daniel Moran. Ryan is partnered with a gentleman named Feras. Feras is working with my wife and I just on overall corporate branding, different things like that and how we can partner up deeper with Capitalism.com, etc.
In essence, Feras interviewing me and our company, I couldn’t help by what I was hearing from him. Get to know him a little bit better and asking him questions about what does he do? What does his wife do online? It turns out him and his wife has a really strong brand called MintPear.com. His wife has a PhD in facial creams and skincare. She is truly a renowned expert.
If you go to MintPear.com, that’s her face on Facebook and her website. She’s an Esthetician. She’s a master, she’s a pro. They formulate their own products. It’s an amazing company with amazing success. He consults on the side with Ryan and does some different things. They’re growing and they’re doing very well. I could not help ask myself, “Is he doing everything he can for these product lines?”
I had to ask him, “When it comes to marketing your product but what do you do?” He gave me the very quick, standard answers. Literally, it was almost like a pat answer, “Facebook, pay-per-click, content, YouTube,” and it was not a single thing I’d never heard 100 times before in what’s called a sentence string. It was a string of sentences of what I expected to come out for their marketing. I said, “Have you ever considered modeling the most viral content out there?”
He gave me what I call the “Who farted?” look and I said, “Have you ever heard of BuzzSumo?” I’ve previously podcasted on BuzzSumo. I did a pretty in-depth version of the hack I’m going to drop right here. If you’re going to dig into the BuzzSumo podcast and that resonates with you, the older podcast, you’re going to want to hear the two or three in front and the four or five after because that’s right in the middle of a marketing string of basically tips and hacks.
I said to him, “What is the most common phrase that people type in to find you? Meaning, what pay-per-click items are you buying? What content titles do you use regularly?” He knew it quickly. He immediately goes, “Skincare creams.” I said, “Open BuzzSumo.com.” He said, “I’ve heard of it.” I said, “Open it up.” He did. I said, “Type in skincare cream,” and he did. We waited a second or two, it propagated. I said, “What you’re looking at is the last twelve months, most viral pieces of content where skincare cream was in the title of the post, the video or the what have you.”
He was literally stunned and he says, “Slow down, let me get this straight.” “When it comes to the phrase skincare cream, I’m looking at the ten or twenty most viral shared pieces of content created on the internet still now.” He goes, “I can read these? I can open these up and they’re still active?” I said, “Yes, these are fresh.” He’s stunned. I said, “It gets better. Not only is it showing you the content, it’s showing you the title of the content.” he made a note of that.
“It’s providing the full article or video.” he made a note of that. I said, “Much more important, it shows you the creator who wrote it,” and I pointed to the page where it shows that. I said, “Look to the right over here. You see total shares?” One of them was 128,000 shares. “It also shows all of the different platforms from Facebook, Pinterest, Twitter that it was shared on. If you drill in, it even shows you the influencer, say on Facebook, that shared it to the most people.”
I’m telling you, he dropped his pen. I sat back and let him collect his thoughts and I said, “How do you think you can use this data?” He was speechless. He says, “I can use it in many different ways.” I said, “That’s fine, but I have to leave. Let me tell you the way we use this. What we’re looking at here,” and I pointed to the top one, “Is the single most viral piece of content regarding skincare cream.” You now can read this. You can see what resonated with many people.
Much more important, you can see that it was started on this website, but it didn’t go massively viral until this person on Facebook picked it up and republished it. I said, “If it was me, I would recreate a very similar piece of content on your website. I would write it very similarly with some of the similar talking points. I would add, “Rita, your wife’s take on this and twists and editorialization and make it better.”Ask yourself, “Are you doing everything you can for your product lines?” Click To Tweet
I would literally serve it on a platter like a piece of candy or cake to that person on Facebook that took it to the world and blew it up, that influencer and say, “I’m just reaching out. I’ve been studying your material for some time. You definitely know what you’re talking about when it comes to this topic. We just put this piece of content on our website. Would this piece of content add value to your readers?”
I said, “I can assure you for us that this person on Facebook wakes up on a daily basis going, “Wonder what am I going to write today? What am I going to editorialize today? What am I going to comment on today?” You are going to give them a piece of candy, perfectly wrapped, that they have to do very little work with and they can literally just comment on what you’ve already done because they’ve already done it before. I cannot express how stunned he was. A very quick content and marketing hack is to open up BuzzSumo.
Let’s take this to another level. If you really want to do this, here’s what I would do. I would take the three to five most important phrases to your business that are typed into Google to find you. I would type those phrases into the Google AdWords keyword planner. There is another podcast, how to use Google AdWords keyword planner. I believe it’s called How To Read Your Client’s Mind.
The point is this, if you really want to turbo charge this, you put in the five phrases you think people are searching for you on into the keywords planner I just described. It’s going to show you the 795 other phrases the world is actually typing in to find you. You’re then going to one by one put those phrases into BuzzSumo and you’re going to have literally a dish of candy in front of you with the ten to twenty most viral pieces of content on the 800 most important phrases to your industry, into your business.
You now have three years’ worth of content frames in which to make better, editorialize, recreate. They’re going to work because they were already categorized as the most viral in your space. For Today’s Growth: Growing Business Today, this is Ken Courtright. Episode 316, Content and Marketing Hack. Hope this helps. Take care.
- Ryan Daniel Moran
- BuzzSumo – previous episode
- How To Read Your Client’s Mind – previous episode